A Social Media Presence Is Just What Your Business Needs.

The business landscape has surely changed and now customers are moving away from the high street and doing the vast majority of their shopping using online methods. If you were to look around you right now, you would see that all people both young and old are grasping a smart phone in their hand and they are using the Internet to make buying decisions. This is why it is so important for your business to be very up-to-date when it comes to digital marketing and the various tools that it uses to great effect. It’s all about staying ahead of your closest competitor and keeping your business firmly in the public eye. People now use social media websites on a very regular basis and this is where you can reach out to them effectively.

If you want to be able to reach out to current and potential new customers, then you need to do it using Facebook ads in Torquay. If this is all very new to you, then the first thing that you need to do is to engage with a digital marketing agency to help you navigate through it all. It will be their job to make sure that your business is more successful and they will set up a social media presence for your business. The following are just some of the benefits for doing that.

1. You can reach out to customers – Social media is where you’re going to find all of your potential customers and you can learn from them directly exactly what it is that they are looking for and their expectations as well. Businesses used to have to do service to find out what customers wanted and it cost them time and money to do so. Once you have Facebook presence, customers can actually ask you questions in real time and you can ask them questions as well. It provides you with the perfect opportunity to reach out to them and you’re also going to be talking to customers who have a genuine interest in the product or service that you have to offer.

2. You get to answer – It is important that customers know that you listen to them and that you take the queries quite seriously. If a customer sends your message on your Facebook page, the quicker you answer them and provide them with the information that they want, the sooner you will be able to convert them into real customers. This is an essential resource that every business should be using and so if you are not, then you need to really get something about that.

If this is still all very new to you, then make an appointment with your local digital marketing agency and they will make your business a real success.


How can a Dallas SEO Company Leverage Your eCommerce Conversions?

The journey of an eCommerce customer can only be said to be seamless when the person experiences a smooth transition right from “purchasing” to “experiencing”. The most indispensable key for expanding your business is to allow your audience to survey, conclude, and share, and then take lessons from what they have experienced. If you are from Dallas, several SEO companies are there that will offer you a data-driven approach. In this article, we are going to discuss how a Dallas SEO company can leverage your eCommerce conversions:

An SEO company will put browsing history to use:

Most online buyers like to purchase from an eCommerce store that provides a personalized recommendation. Therefore, the browsing history needs to be leveraged to boost the conversion rate.

Any reputed Dallas-based SEO company will offer you product recommendations, and this is one of the most important techniques that need to be included in your strategy. The user data like traffic, location, preferences, purchase history, and sources will be tracked by the SEO company. This will help you to highlight the products that are on the minds of the customers.

Your shopping cart needs to be persistent:

Your website must have a persistent shopping cart. People will add their items to the cart, and the cart must stay intact with the items.

A persistent shopping cart will monitor the unpurchased items that the customer has left in the cart. This information is saved for the next visit of the customer.

The SEO companies will help you to employ these shopping carts so that it influences the decision of the purchaser positively. Most of the Dallas visitors like to save their shopping carts for later to complete their purchase.

So, an SEO company will make sure that the carts of your customers stay intact when they come back.

Use the correct carousels:

Indeed, carousels help you to show more offers, promotions, and products to your customers. But also, they make your website slow because they are not considered to be SEO-friendly. The better idea is to stick to the appealing and good old images. Or you can also make use of auto-rotating carousels for stopping on hover.

Any reckoned Dallas SEO company will help the eCommerce stores of the U.S.A to perform a test on the homepages of their websites for comparing static images with the image carousels.

An SEO company helps to offer free shipping on the product pages:

Most of the customers from Dallas abandon the cart because of the high shipping charges at the time of checkout. And if there are no shipping charges, it satisfies the shoppers. An SEO company will make sure that your customers are not facing any unpleasant surprises during the checkout process.

The eCommerce business that offers free shipping has several advantages over the businesses that do not. And free shipping leads to high conversion rates.

Offer live chat support:

Live chat support, or chatbot can prove to be effective when it comes to offering seamless UX (User Experience). These chatbots will be addressing the doubts and confusions at no time conveniently. A solid chatbot leaves less room for drop-offs.

Also, consumers hate to call customer care again and again while making a purchase. An SEO company will help you to develop a live chatbot for guiding reluctant visitors by initiating a beneficial chat session.

Encourage Sharing:

Social media visits are at peak, and according to research, more than 80% of orders on an eCommerce website came from Facebook. Therefore, it is already high time, and the power of social media must not be underestimated.

So, when you hire an SEO agency in Dallas, they will help you to make a shareable eCommerce store so that you can share it on various social media platforms like Facebook and Instagram to gain more conversions.


An uncountable number of eCommerce stores are available out there in Dallas, and competition is high. For survival, the eCommerce websites must be optimized according to the trends and requirements. An SEO company is the best option for leveraging the conversion for your eCommerce store. Whatever you do, stay loyal to your customers, focus on their internet behavior and search intent, and provide quality service and content so that your customer can have the best experience ever.

Business Ideas

How You Can Fund Your Businesses’ Expansion Plans

Once you’ve started a business, you may be surprised how quickly it grows, and a couple of years in, it might be time for you to expand. Whether it’s bringing on new clients or making a bigger product range, there are lots of different ways that you can expand your business. The problem is, it often takes a monetary investment to get where you need to be, and it can be hard to know how to fund it. Here are some suggestions to help you fund a business expansion.

Ask for help from family and friends

It’s not always feasible to do so, but some business owners get help to start their business from family and friends. Of course, this has some downsides, notably that it can ruin relationships if you don’t pay them back. You need to be confident that you’ll be able to return their investment. Also, unless you are friends with millionaires, family are likely to be limited in what they can lend you.

Fund it yourself

There are a few options for self-funding a business expansion:

  • Selling equipment or un-needed items you no longer use
  • Working part-time while building your business
  • Managing your cashflow to release funds you need
  • Using your savings

Some of these options are risky. For example, using personal funds to put into your business could potentially leave you out of pocket. You have to be very confident when self-funding.

Take out a loan

By far the most popular option among business owners is to take out a loan to develop their business. If you own assets, then secured business loans are an excellent choice, as they tend to have a low APR, and high acceptance rate. Of course, you should always be cautious when borrowing. You need to ensure you can pay it back without struggling financially, and that you can make the repayments on time, otherwise, you may end up with bad credit.

Many businesses find they need a financial boost at one point or another. A monetary investment can pay off in the long term, and the good news is that there are lots of options available to get cash into your business. It’s worth weighing up the pros and cons of each one and deciding which one will work best for you. If you aren’t sure which option to go for, consider getting independent financial advice, so you can be sure you’re making the right choice.



If you have ever needed to get some emergency work done during a vacation, you know that it is possible to do it. Most people only need a quiet place, a laptop and stable internet to get the job done.

But working remotely from home is the new norm these days for a majority of folks. And people need more than a laptop plus cheap internet to put in long work hours every day. There is comfort and convenience to think about, among other things.

Here’s a comprehensive list of critical things you should invest in when working from home for an extended period.

A work desk and chair

A solid desk is among the most fundamental and vital things you need to work remotely. Even if you use a laptop, it is good to get a desk as it is a comfortable seating arrangement. You can also easily attach a mouse and keyboard if necessary.

Along the same lines, it is highly recommended to get an ergonomic chair to sit comfortably for long hours. A study on Australian adolescents revealed that using the computer for extended periods can affect posture adversely. A chair with good back and armrests, adjustable seating and comfortable cushioning can help maintain good posture.

Stable internet connection

Most companies have minimum requirements for internet connections when it comes to employees that work remotely. All they want is work completed and submitted on time. So, instead of spending on costly plans, you can look for a cheap internet connection offering stability, reliability, reasonable speed, and other essential functionality. You can pick data limits, the length of the contract, and further details depending on your company requirements.

Video conferencing software

Having a dependable video conferencing application is a must when working from home. There will be several meetings to attend, presentations to make, as well as progress reports and plans to go over regularly. All of this will require seamlessly connecting with managers and team members over a high-end virtual platform. Most companies have their own software for such things, and you only need to download the particular software on your personal computer.

Noise-cancelling headphones

Not all people who work from their homes live alone. Many of them are family folks with a couple of children running around or maybe even pets in the house. This can cause considerable stress and disturbances, especially during official meetings with colleagues or clients. And in many cases, having a room to yourself is not enough to drown the surrounding sounds. To ensure you take important calls without hitches, invest in a good-quality noise cancelling headphone set. They will come in handy during other meetings as well.

Scanner and printer

While not all remote workforce may require a printer-cum-scanner, it is a crucial piece of office equipment for people in important positions. For instance, consider those in the HR or finance departments who constantly need to sign official work documents.

Running in and out of your home for every single piece of paperwork is not feasible; it is just tiring and taxing, causing you to waste precious work time. You will also face a lot of backlogs since everything will get delayed. So, ask your company to invest in a reliable scanner and printer that you can use daily.

Business Ideas

5 Best Practices for YouTube Video Ads

These are the best times to be a marketer, and these are the worst times to be a marketer! Why are these the best times? The sheer variety of platforms available to you as a marketer was unimaginable, even a few years ago. Whether you work with traditional media – newspaper, radio, television or include the latest digital platforms – blog sites, social media channels; the options are simply unlimited.

As every savvy marketer knows, focusing on any one medium doesn’t work anymore. And that brings us to the point that these are the worst of times to be a marketer. The opportunities that these platforms present can quickly become daunting. Keeping up with each platform and its specific requirements can drive anyone crazy. What then is the way out?

The best bet for any marketer in these times is to have a healthy mix of traditional and digital mediums in their marketing communication. While most people have experience with traditional mediums, the audience increasingly prefers digital modes. For example – a user these days is more likely to watch YouTube ads as compared to TVCs.

How, then, do you ace your game with this particular medium? Digital marketing is a vast field and needs a lot of detail. However, here, we have put together some best practices for managing YouTube ads that can give a much-needed boost to your marketing strategy. Before getting into it, though, you need to understand why YouTube ads are so important for your marketing mix.

Being a platform dedicated to videos, YouTube provides an immersive experience to users. When a user needs any information, they prefer to search a video of the same over text. Thus, YouTube is not just a platform for playing videos. It is also one of the largest search engines. This can lead to increased organic traffic for your brand if you can leverage YouTube ads. With that background, let’s look at some of the best practices for YouTube ads.

1. Grab attention

When a user searches a video on YouTube, they are looking for something specific. In such a scenario, they may find your YouTube ads distracting. They may have the option to skip the ad in a few seconds or not, but they are not here for the ad. That is the situation you have to begin with. The biggest challenge is to get them interested in this short duration. Thus, your YouTube ads need to be much crisper than your TVC.

The longer duration you take for story building, the faster you may lose the audience. Thus, the first few seconds are crucial in YouTube ads. The beginning has to be so interesting that the user does not skip your ad. And even if they do, they should come back to check out the full ad later. There is ample scope for creativity utilizing the visual space to present your brand in this short timeline. Experts recommend that your YouTube ads should capture the audience’s attention within the first seven seconds for better engagement.

2. Keep it short and interesting

So, you managed to capture the attention of your audience with your YouTube ads. Great! Now what? They certainly had not come with the intention of watching your advertisement. Yet, they are ready to spend their time watching the ad. The most important thing you can do is be mindful of their time and have shorter ads.

You can have 60 seconds or longer YouTube ads. But the recommendation by experts is to keep them within the 15 to 30 seconds timeframe. This is respectful to the audience as well as sufficient time to tell your story. And if you can interestingly convey your message within 30 seconds, your YouTube ads have done their job well. The longer ads should be created for the users who search for your brand to watch these ads.

3. Present your brand story

When you have successfully captured your audience’s attention, you must effectively present the brand story. Crisp storytelling is a prerequisite for YouTube ads. Be creative in how you want to achieve this. Put up visual cues of your brand – packaging, interface, taglines within the storyline. Have your logo placed prominently and yet unobtrusively throughout the video. Make the voice-over repeat the benefits of your brand. There are so many ways to achieve brand placement. The ultimate aim of every ad, including YouTube ads, is to ensure a better brand recall by the audience.

4. Mobile-first is the way to go

This is another paradigm shift in user behavior that every marketer must be aware of. More and more users are watching the videos and the ads on their mobile devices. So, your YouTube ads must be created, keeping this fact in mind. Yes, having them play on laptops and desktops is important.

But you need to ensure that your YouTube ads are optimized for mobile viewing. This includes testing the creatives in different mobile resolutions and browsers before releasing them for a live audience. You may also experiment with the placement of elements like logos, text, links, etc., within the YouTube adsand then check the audience engagement. The engagement is generally higher for audiences using mobile devices. Thus, mobile-first should be the mantra when creating and editing YouTube ads.

5. Drive user action

Having higher engagement rates and views may be good if that is the outcome you want to drive with your YouTube ads. However, if you want your audience to take action, like subscribing to your channel, visiting your website, or purchasing an item after watching your ad, you need to tell them so explicitly. The basic idea behind putting time, effort, energy, and money into YouTube ads is to drive user action.

So, go ahead and include the proper CTA in the ad. Make it a part of the video as well as the audio to emphasize the same. There are many online video editing tools available that make adding these elements in a video simple. However, these should be a seamless part of the ad and not feel forcefully fitted.

The first thing you need to do when working on YouTube ads is to articulate their purpose. Having a clear idea of the desired outcome, all you need to do is take care of a few points – and you will be amazed at the engagement you get on the platform. Having a powerful brand recall is the ultimate aim of any marketer. YouTube ads are a perfect vehicle to achieve this with little effort and creativity.


What Makes Flyer Distribution an Effective Offline Marketing Tactic in New York?

The world is caught up in digital solutions, and business marketing strategies are no different. Yet, old techniques like flyer and leaflet marketing have shown tremendous results in customer outreach.

Try handing out flyers for an effective way to promote your New York business offline. You can easily find the target crowd at busy places like Times Square, Central Park, and Fifth Avenue.

But first, read below about effective offline promotions and flyer distribution New York.

What is Offline Marketing?

Any type of marketing activity that happens in the absence of the internet is offline marketing. It has been around for ages, and companies have built their fortunes with such real-world campaigns.

Some examples are:

  • Billboards
  • Newspaper ads
  • Events and seminars
  • Trade shows
  • Flyer distribution

You may have seen many digital billboards on your way to Liberty Island, New York. In earlier days, there were roadside billboards on hoardings or colorful banners on lamp posts.

How Good are Flyers for Marketing Your Business?

In today’s marketing scenario, flyers are the most effective to get instant outcomes. While digital methods like PPC, SEO, and social media marketing are great tools, they take time to grow audiences.

In contrast, artistically designed flyers filled with useful information can attract people on the spot. Such efforts maximize your brand visibility, which is an excellent opportunity for local businesses.

Suppose you are about to open a quaint little eatery. You are based in suburban or commuter places in New York, like Sayville, Jericho, or Staten Island. The use of these physical marketing materials is invaluable.

Readers can either contact your office right away or save the flyers for later. Your information is within their reach, and their guests can also have it. Even if they don’t actively search for your services, they will become aware of the business.

Advantages of Using Flyers

All this information is excellent, but now you wonder what this tactic can do for your business.

Here are the benefits.

Cost Savings

Flyers are affordable and don’t cost as much as digital marketing tools. Printing and distributing flyers become cost-effective when you hire the right company. You can also do it yourself if you have the tools.

More Recognition

For local stores and businesses, most advertising is from “word of mouth” publicity. But first, you need to get your business noticed, which is what flyers do. Say you offer piano lessons for children in the Bronx. You can target students and families that bring their kids near the Bronx Library Center.

Tangible Materials

Flyers are physical things that you don’t lose in an inbox. You find businesses on digital pop-up ads, in emails, or when you look deliberately on search engines. But you quickly forget these when they are out of your sight.

Quick Turnaround

You can also use flyers to publicize events in a short timeframe. Pick a popular template or create your own design within minutes and start printing. Instantly attract crowds for corporate charity events or a promotional event for a local political party in New York.

ROI Boost

Modern flyers incorporate QR codes, website URLs, and specific leaflet numbers, which helps in tracking. So, your offline marketing efforts become measurable with new-age metrics. Overall, flyers can also complement your digital methods of promotions.

Which New York Businesses Can Use Flyers?

Flyers fit the needs of small business owners, such as:

  • Hairdressers
  • Boutique owners
  • Trainers
  • Tattoo artists
  • Club promoters
  • Café operators

The key is to use the right content for flyer distribution in New York to reach specific demographics.

Flyers are not just for businesses – even politicians, solo entrepreneurs, consultants, private tutors, and students can use them.

Sometimes, not-for-profit organizations can raise awareness about fundraisers they host or welcome people to unite for a cause. For instance, Central New Yorkers can distribute flyers to target their demographic when conducting peaceful protests or rallies.


Top Reasons Why Your Brand is Failing at Influencer Marketing

With the rising trend of digital or online marketing, influencer marketing has become the watchword for the industry. It has become the choice of many marketers and many business owners looking for brand awareness and higher conversions. In the recent year a study has also been conducted to reveal the state of influencer marketing that was used by more than 86% of the population and amongst these numbers, around 39% were looking to increase their budget for influencer marketing looking at the short-term and long-term benefits.

The statistics also reveal that influencer marketing gives a Return on Investment to almost 11 times more than the traditional means when it comes to promoting the brand and strengthening your customer base.

However, despite of all the massive benefits, there are possibilities that brands are losing; there are brands that are failing at this type of rewarding marketing technique. Have anyone ever thought over the same and tried to understand why so? Have anyone ever got deeper into understanding where these brands are going wrong?

Surveys and studies also revealed the following statistics:

  • 28% respondents of a survey found it difficult to find data for influencer marketing13%
    • 13% of respondents found measuring the metrics and tracking results a challenge
    • 9% respondents of the survey revealed that generating reports was a challenge

To have a clear insight, here are few reasons why brands fail at influencer marketing:

  • Connecting with Wrong Influencers: It is very important to pick the right influencer so as to witness the success of your marketing campaign. This is most vital because if not the expected niche, social media influencers become just a lost soul in the game. However, brands make the most common mistake to collaborate with top social influencers without knowing its relevancy to your marketing campaign. Certainly, the influencer may be the top with highest number of followers but not specific to your niche. Under the scenario, the marketing campaign does not leave any influence over your audience.
  • Restricting the Creative Growth and Freedom of Your Influencer: When you collaborate with influencers, it is of utmost importance that you give them the freedom of creativity. If you try to push your influencers with your own thoughts and plan, if you try to control their thoughts and actions, the marketing campaign may land into failure. Rather it is important to align your products and services with the interest of your chosen influencers and actively stay engaged.
  • Paying Less to Your Influencers: Influencers do put in lot of their time and effort to create influence for your brand on your target audience. Under the scenario, if you don’t pay your influencers an appropriate compensation, there are possibilities that influencers lose interest in your campaign. At time even paying excessive compensation creates negative relationship with influencers.
  • Content Density of Your Influencer is Not Appreciating: There are possibilities that the ratio of relevant content to the overall content of your influencer is not the right measure. You need to be specific for your needs and hence the content that creates influence over audience should also be specific.
  • Choosing Wrong Influencer Platforms: Choosing wrong influencer platforms is another reason why brands fail at influencer marketing campaigns. When selecting channels only numbers do not work; it is also important to align your marketing campaign and your target audience with the right channel. For example, Facebook is best for cross section audience, YouTube amongst adults, Instagram amongst teens, and Snapchat for youth.
  • Mixing Advertising with Marketing: Brands often make a mistake of mixing influencer advertising with influencer marketing. However, these are two different concepts. For advertising, social media influencers only post content for a brand on a pre-defined price and for marketing influencers go deeper into creating brand relationship with the target audience.
  • Hoping From One Influencer to Another: Most of the brands make the mistake of changing influencer on and often and then making each understand the concept of your brand and idea behind your business. While filtering the right influencers you should be very careful about selecting the relevant ones and once you confirm with one influencer, it is important you stick to the same without any hoping. This helps the influencer learn more about your brand and showcase the same understanding to its massive fan following as well.
  • Battling Between Popularity and Influence: Brands do make a mistake of considering popularity and influence in digital marketing as two similar things. However, these are different concepts of influencer marketing. The campaign may have the power to make your brand popular but to influence the purchase decisions of your target audience needs some more inspiring and influential.
  • Focusing on Irrelevant Metrics: When undergoing a marking program, measuring the metrics is most common activity for all brands. However, brands should go beyond that and do understand that no results are achieved overnight. There are possibilities that you keep measuring the metrics that may prove to be irrelevant and in turn you lose the focus on your organizational goals.


Influencer marketing is a profitable venture with tremendous potential for improved business success and growth with new dimensions. However, few wrong decisions and initiatives in the process of marketing programs can prove to be tricky and lead you to failure. Hence, it is important to stay alert and patient at every stage with complete focus on your objective. Knowing the reasons why brand fail at influencer marketing, you will be in a better situation to handle your campaign with better understanding and improved insights. The goal is all yours if you have the heart to win.

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All You Need to Know About Buying a Degree Online

There are many times in your career when you think that a degree may have helped in getting you that promotion or a salary hike. However, getting higher education is not everyone’s privilege. Besides, you may be eager to start a job soon after high school without realizing that you will need to have an educational degree to proceed in life.

But now the time has passed to attend regular school and you have reached an impasse in your career. So what is your next best option? It is to either join an online degree program or just Buy an Original Degree

Not many people know this but people can now buy authentic degrees with all the supporting documents from accredited universities to further their dormant careers.

If you are wondering how to buy a college degree, here are some things that will help you make an informed choice.

Know your purpose: Before you buy a degree online, it is important to know why you want it. This will help you approach this alternative with an informed mindset. Are you busy with daily chores and professional life that online degree is not an option? Do you lack the financial resources or the time to enrol in a regular school? If the answer to both these questions is a no, then buying a degree online is a sound choice.

Pick the right college: You must only source your degree from an accredited college so that it gets acceptance in the job market. If the college is of repute, then you can check the name of accreditation body on the college’s website. You can also validate their accreditation through the education department database to ensure that the institution is authentic.

Verify their faculty: Dig a little online to find a bit about the faculty teaching at the college. Do they have any publications against their name? Check their social media profiles and student reviews. A college that has a solid teacher profile will be well respected in the industry, thereby giving your degree more weightage.

Support services: When you buy a degree online, always look for a service provider who provides you with a seamless after-sales support. They should not only supply you with a requisite degree but also supporting documentation such as transcripts, reference letters, etc. All these things make your academic record look more authentic. Besides, all these documents should be verifiable by the third party so that credibility of your degree can be established. Make sure all these bases are covered before buying your degree online.

Benefits of Buying a Degree Online

People consider buying their degrees these days just to get ahead in life. The system has been designed as such that experience alone doesn’t make the cut. It has to be supplemented with a college degree to earn its due.

Sometimes your career goes into a rut due to lack of professional degree, even though you may know a lot more than a person who only has theoretical knowledge. If you are a professional facing the same situation, then you are not alone.

Time saving: No need to spend years and years of your time gaining theoretical knowledge when you can be out there learning the skill practically. When you buy a degree online, you can save all those years and invest that time in more application based learning that no classroom can teach.

Save money: College tuition fees are so high that half of the people are either unable to afford it or have to take expensive loans to fund their studies. When you don’t have the financial support, it doesn’t mean your career is over. You can buy a degree of your choice at fraction of the cost and enter the race armed with not just the educational document but also experience in your field. Naturally, this profile is far more attractive to an employer than someone who is a fresher.

Avoid stressful college life: No need to juggle between classes, exams, and assignments. When you buy a degree online, you can circumvent this process without losing out on life’s opportunities.

Keep it as a backup: Buying a degree doesn’t mean that you have to compulsorily use it. You can also keep it as a backup and use it to supplement your profile with a master’s degree when you apply for high-paying jobs. This document will certainly give you and your profile a definitive edge.

Buying degree online has gained popularity but as with anything, it comes with its advantages and disadvantages. You can easily choose the field and level of study that matches your work experience, without ever leaving your job. Just make sure you buy your degree from a reliable seller!

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The Newbie Freelancer’s Getting Started Checklist

Thinking of starting a freelance career? Here’s everything you need to know in the ultimate newbie freelancer’s getting started checklist

Starting as a freelancer is an exciting time. You’ll have the opportunity to take control over your career and open the door to new projects and income possibilities.

However, to be successful as a newbie freelancer, you need structure and planning. You’re making the transition from being an employee to running a business, even if that business is just yourself. Use this newbie freelancer’s getting started checklist to guide the process and set yourself up for success.

Create a Detailed Plan of Attack

Even though your freelancing business is just you sitting at a desk, you should take the time to create a plan of attack. Clarifying your business strategy and setting revenue and action goals can help you kickstart your business into gear.

  1. Your Business Plan

A business plan will be the foundation of your freelancing career. While many freelancers become successful without a business plan, it’s a powerful document that can help you stay on course.

A business plan should outline everything from the services you’ll be offering to your financial requirements. If you need to invest in some automation tools and a new laptop, those purchases should be outlined in your plan.

Working through your business plan is also an exploration of the marketplace. This exercise encourages you to take a look at the competition and your potential clients to get a better idea of the opportunity.

2. Identifying Your Niche

Even if you decide to skip the more extensive business plan process, it’s integral that you identify your niche. During this exercise, you’ll identify your ideal customer, which will shape your approach to freelancing. Consider some of these questions when identifying your niche:

  • What skills or experience do you currently have?
  • What topic interests you?
  • Are you targeting a general blogging audience or a B2B content audience?
  • If you’re targeting business audiences, what size and business format make up your ideal client?
  • Are there specific demographics to keep in mind (i.e., women-owned businesses)?

Look at a few sites or businesses that inspire you and would be your dream project. Write down what you like about them, from their tone to their area of expertise. Niching down to create an ideal client profile will help you shape your tone and branding.

3. Building a Brand Identity

Your brand is about more than colors and logos— it’s about how you connect with potential clients. Your brand identity is the aspect of your overall brand that pertains to imagery. Work with a designer to create a basic brand identity by which contacts will recognize you. Consider colors and typography that appeal to your niche, rather than just what you like.

Set Up Your Banking

One of the biggest challenges many entrepreneurs and freelancers face is banking and money management. It may not seem like a big deal in the early days, but separating personal and business finances are essential for long-term success. Additionally, that layer of separation assists with tax preparation and audit prevention.

  1. Choosing a Banking Service

Ideally, you’ll want to choose a banking provider that has experience with entrepreneurs and freelancers. As a freelancer, you’ll have nuanced needs when it comes to billing and mobility. Look to a provider like that can help you navigate this process.

2. Tax Preparation and Submission

Tracking your expenses and income as the year goes on is a must for freelancers. Getting audited can derail your business and cause lasting issues. Plan to set aside time each month to organize your paperwork. Consider working with an accountant to help ensure you’re claiming everything you can. Pro tip: hiring an accountant is a claimable tax expense.

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Create an Online Presence

Having an online presence is a quintessential aspect of being a freelancer. It’s how you build a reputation and gain social proof while networking to find clients. There are two aspects to building an online presence: a website and social media.

  1. Building a Website

Having a website is a must for the modern freelancer. It’s a fantastic place to showcase your samples, post content, and build trust with potential clients.

Building a website can be a time-consuming process. Keep it simple with a one-pager that shows your best work, your bio, and an easy way to get in contact.

2. Setting Up Social Media

Being active on social media will help you expand your reach and take advantage of the online network. When setting up social media profiles, the goal is to create consistency across all platforms. Use the same profile photo so that your audience knows that they’ve found the right place.

You can use social media to share your own content and curated content to position yourself as an expert in your industry.

Build a Portfolio

When potential clients are looking for a freelancer, they’ll want to review samples of your work. For new freelancers, finding samples can be a challenge.

  1. Collecting Samples

Start by creating articles in word documents to showcase your skills. You can use unpublished samples to reach out to a few unpaid publications in your niche to get a foothold. Once you have published pieces, you can link to these rather than using unpublished attachments.

2. Showcasing Your Best Work

As you continue to build a portfolio and build out your samples, you can start to be selective in what pieces you showcase. Rather than proving that you have published works, your goal will be to highlight your best pieces— the ones that sell your skills.

3. The Freelancer Resume

Some clients will ask for a resume outlining your skills and experience. As such, it’s worth having a basic document that you can use as a template for these situations. A freelancer resume should outline your previous experience, relevant skills, and links to your best work.

Create a Pitch List

Setting revenue goals is an important part of the freelancing process. However, you need to have a process for accomplishing those goals. The solution is drafting a pitch list.

Write a list of potential clients that you want to reach out to. Set a daily target and start making contact. This pitch list could include cold-calling, applying to posted gigs, or a combination of each. Create a pitching template to help expedite the process, tweaking it as needed.

Don’t forget to set a date each week to follow up. Sometimes it’s the enthusiasm and determination that set you apart from the competition in the eyes of an editor or hiring manager.

Use this list to launch your freelancing business, and you’ll be welcoming paying clients in no time!

Wendy Dessler

Outreach manager

Wendy Dessler is a super-connector who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition

Business Software

Five Reasons Why Employers Should Invest In Cloud Based Payroll Software

Outsourcing payroll duties to efficient software is important for the strengthening and advancement of a business. Compiling, organizing, and computing employee information can be very tedious especially when it is done manually. But what if I tell you that you can easily do all the payroll tasks and even some other HR tasks with one software?

Yes, You can! With cloud-based payroll software, payroll tasks become less tedious and boring. It provides your business with 99.999% efficiency that encourages better work conditions for your employees. One major thing that discourages business owners from using payroll software is that it usually comes at a cost.

Payroll software services usually cost a little over $10 to hundreds of dollars. Nevertheless, that shouldn’t stop your business from using one. You can’t put a price on efficiency and world-class payroll services.

Also, most of the payroll apps offer more than just payroll services. Tax filing services, benefits and compensation, automated reporting, notifications and alerts, and so on are provided by payroll software,

Still not convinced if to invest in payroll software or not? Written below are some reasons that will make you reconsider your decision and see payroll software as a viable investment.


Good organization breeds control and that is one thing that payroll software can offer your business. Do you want to know your employees that work around the clock? Want to know employees that come early or late? Want to say on top things as a business owner? Then payroll software is the ultimate solution.

This software usually comes with a clock that will provide you with all the timely information you want. Even important documentations can be saved to the cloud and kept intact to be recovered at any time. Hence, no need to keep stacks of paper in offices or cupboards.

Avoidance of errors

This is one shortcoming of manual payroll that cannot be overlooked. Payroll errors can land your business in trouble. In cases where your business accounts are to be audited, and errors are found? It attracts a penalty. Even tax calculations inclusive, errors in tax filing have severe penalties. Well, payroll software evades all errors to a large extent.


Truth is, most small businesses tend to ignore the importance of integration. If you are one, then this article should change your views about things. Integration is important to all businesses, whether large scale or small scale.

Non-integration prevents you from accessing complete business or employee analytics with one click. Payroll software provides integration and allows you to have an advantageous insight into any business or employee data. It also controls and facilitates data movement from one system to another easily.


Cloud-based payroll software provides services that are your money’s worth and even more. The need to employ more staff for payroll management or install additional software is ruled out by payroll software.

One efficient software with the right features will provide your business with complete payroll services. Additional maintenance costs are also evaded and the only extra cost you need to worry about is paying for the software’s premium features.


As a small business owner, if you want your employee performance to reach its peak? Use payroll software that offers complete payroll software. You need to learn to overlook the cost and invest in it.

Before paying for any software, make sure to carry out thorough research on it. There are hundreds of payroll software on the internet and some provide average services. Hence, you need to be extra careful in the decision-making process so that you can select the best software for your business.