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Business English Vocabulary

Marketing Vocabulary

Are you searching for essential Marketing Vocabulary? Here is a list of marketing words for Buyers and Sellers, Product, Price, Place, Promotion.

Marketing Vocabulary List

Marketing Vocabulary for Buyers and Sellers

  • Buyer – a person who buys something. Also buyer means someone in a company who is responsible for buying stocks for the company.
  • Buying habit – Buying of the same brand over and over again.
  • Buying motivation – Internal and external factors that stimulate buying in people.
  • Corporate image – The way society views a company.
  • Customer – a person who buys something from a shop.
  • Discount – a reduction in price. One of the most common marketing words.
  • E-marketing – Promotion of products and services over the Internet
    Market niche – Small but profitable segment of a market in which a company is a specialist, a very specific form of target marketing.
  • Market segmentation – Process of defining and dividing a market into different segments having similar needs, wants, or demand characteristics.
  • Market share – Percentage of sales of a particular product or service in a market captured by a brand, product, or firm.
  • Market size – The number of buyers and sellers in a particular market.
  • Marketing strategy – Written plan which includes product development, promotion, distribution, and pricing approach, indicates the marketing goals. Marketing strategy explains how marketing goals will be achieved within a stated period of time.
  • Marketing mix – Four basic marketing strategies, known as the four Ps: product, price, place and promotion.
  • Positioning – To develop a specific image of the brand in the minds of consumers.
  • Seller – a person who sell something.

Marketing Vocabulary for the Product

  • Product catalogue / mix/ portfolio – a company’s products as a group. One of the most used marketing words.
  • Product range/line – products of a particular type manufactured and/or sold by a company
  • Product life cycle – The complete life of a product, from early planning to production, marketing, use, and disposal and recycling.
  • Product positioning – consumer perception of a product as compared to it’s competition.
  • Product placement – a form of advertisement, when a company pays for a product t o be seen in films and TV programs.

Marketing Vocabulary for the Price

  • Price boom – prices are rising quickly
  • Price cut – a reduction in price
  • Price hike – an increase in price
  • Price war – companies cut prices in response to each other
  • Price leader – a company whose price and price changes are followed by the rest of the industry
  • Price tag – label attached to products and showing the price

Marketing Vocabulary for the Place

  • Distribution channel – a way of selling a company’s product either directly or via distributors.
  • Channel decisions – includes: Channel strategy, Gravity & Gravity, Push and Pull strategy, Cost,
  • Consumer location
  • E-commerce – buying and selling of products or services over electronic systems such as the Internet. One of the most used marketing words.

Marketing Vocabulary for the Promotion

  • Advertising – is a form of communicationwhose purpose is to inform potential customers about products and services and to persuade them to take some action
  • Public relations – a promotion intended to create goodwill for a person or institution
  • Personal selling – face-to-face communication between the seller and buyer
  • Sales promotion – activities, materials, and techniques used tosupplement or coordinate advertising. Sales promotion includes coupons, sales, discounts, premiums, sweepstakes and contests. One of the most common marketing words.

Now a days three more Ps have been added to the marketing mix:

  • People
  • Process
  • Physical Evidence

By Marin Valchev

Hi! my name is Marin Valchev and I've done numerous blogs and content for popular organizations not to mention copywriting. I’m what you might term as a competent writer.

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