Category: Marketing

With the rising trend of digital or online marketing, influencer marketing has become the watchword for the industry. It has become the choice of many marketers and many business owners looking for brand awareness and higher conversions. In the recent year a study has also been conducted to reveal the state of influencer marketing that… Continue reading Top Reasons Why Your Brand is Failing at Influencer Marketing

Developing a mobile application is not as difficult as getting it discovered by people. Making your app discoverable is one of the major challenges that every marketer faces. As there are already millions of applications across Android, iOS, Windows Phone, and other platforms, it is not easily possible for you to make your app discovered… Continue reading 2021’s Mobile App Marketing Guide That Newbies Should Follow

The concept of “big data” is already 20 years old, and until now it was defined mainly by size and computational problems, with less focus on the opportunities it creates. The amount of data in the world is growing exponentially, and most of this is because every Internet user, both human and non-human (IoT) is… Continue reading Harnessing the Power of Big Data in Marketing

What is customer relationship marketing? What it involves? Here you will learn the main customer relationship marketing tools, examples and strategies that client relationship manager need to build a brand and customer loyalty. Let’s see the definition first. Customer relationship marketing (CRM) is a powerful business tool that allows building and maintaining brand and customer loyalty with the help… Continue reading Customer Relationship Marketing