Business English Vocabulary

Marketing Phrases and Slogans

Do you need marketing phrasesand slogans? Do you know which are the advertising catch phrases that sell? Here you will see some of the most influential marketing phrases and best slogans for advertising that will help you to increase sales.

Marketing is the art of finding buyers for the goods (products and services) that you sell. To do that you must communicate with your customers in an effective way. Your communication must focus on your customer’s problems, needs, concerns, and hopes.

You have to offer valuable products using persuasive words and vocabulary. Marketing phrases and slogans for advertising are an important and essential part of the success in sales. Let see a list of some of the top and most effective sales and advertising catch phrases.

A list of marketing phrases. Advertising catch phrases that sell.

  • 100% money-back guarantee
  • Save money
  • Prices cut in half
  • Pay nothing
  • Act now
  • Try before You Buy
  • Cost-effective
  • Treat yourself
  • Safe and effective
  • Scientifically proven
  • Buy one, get one free
  • Real results
  • The Future of the…
  • Free trial
  • No Risk
  • Free shipping
  • Be one of the few
  • Free download
  • No Obligation
  • Limited supply
  • Limited offer
  • Talk to an expert
  • Award-winning
  • Same-day delivery
  • Be the first to hear about it
  • Exclusive offers
  • Apply to be one of our beta testers
  • Today only
  • Only 3 left
  • Best-selling
  • Certified
  • Guaranteed
  • The Power to…
  • The power of..
  • Inspiration products
  • Easy to use
  • Discover the beauty of…
  • Bargain
  • Become a member
  • Join
  • Supplies running out
  • Only available here

These are one of the best and most effective marketing phrases for advertising and sales. Being unique and original is one of the most important parts of the successful communication and business. So use these marketing phrases to create your unique sentences and marketing slogans that will work. Use these words but also add words that will describe the value of your products. Be creative and make memorable phrases that show the benefits and differences of the products you sell. Keep it simple. Use proven and short advertising and marketing phrases and slogans, not long sentences that are difficult to understand.

Now let’s see :

Some of the best and catchy marketing slogans

  • American by birth. Rebel by choice“- Harley Davidson.
  • Connecting people” – Nokia.
  • Open Happiness” – Coca Cola
  • Between love and madness lies obsession” – Calvin Klein.
  • See what we mean” – Canon
  • I am what I am” – Reebok.
  • The customer is always and completely right.” – Marks & Spencer.
  • Make believe” – Sony
  • At the heart of the image” – Nikon.
  • “Solution for a small planet”– IBM
  • Live in your world. Play in ours” – Playstation.
  • The happiest place on earth” – Disneyland.
  • Impossible is nothing” – Adidas.
  • Challenge everything” – Electronic Arts
  • It’s everywhere you want to be” – Visa
  • Grace, space, pace” – Jaguar
  • “Buy it. Sell it. Love it.” – Ebay

Do you see how short these slogans are, but how much they say. They not only make you to want to bye the product, but make you to feel special and to desire. Saying the things in the right way and using the best marketing phrases are some of the most essential skills in the art of the sales.
Don’t copy leaders. Use their marketing slogans to learn and for your own inspiration.

Business English Vocabulary

Investment Vocabulary

Are you searching for useful Investment Vocabulary. Here you will find the meaning of the most common investment words such as: Assets, Bid, Bond, Bear and Bull market, Capital, Diversification, Dividend, Futures, Mutual fund, Shareholder, Stock market and more.

The most common Investment Vocabulary and Words.

  • Analyst – an expert who studies financial data.
  • Agent – a securities firm – acts on behalf of its clients as buyer or seller of a security.
  • Assets – asset is all that a company or person owns, including money, securities, equipment and real estate.
  • Bid – The price a buyer is willing to offer.
  • Blue Chip Stocks – Stocks of leading and nationally known companies.
  • Bond – Promissory notes issued by a corporation or government to its lenders. One of the most common investment vocabulary words.
  • Bear market – A market in which stock prices are falling.
  • Bull market – A market in which stock prices are rising or are expected to rise.
  • Capital – financial value of assets, such as cash.
  • Capital stock – all shares representing ownership of a company.
  • Capital gain – profit resulting from selling an asset for greater than purchased price.
  • Capital loss – loss resulting from selling of an asset for less than its purchase price.
  • Commodities – include agricultural products and natural resources. They are used for commerce that are traded on a separate, authorized commodities exchange.
  • Diversification – investing in many different assets rather than to reduce risk.
  • Dividend – a portion of a company’s earnings which is paid to the shareholders. One of the most used investment vocabulary words.
  • Equities – stocks, which represent a share in the ownership of a company.
  • Futures – futures are contracts to buy or sell securities at a future date. One of the most common investment vocabulary words.
  • Insider – those who are presumed to have access to inside information concerning the company.
  • Interest – a fixed charge for borrowing money.
  • IPO – Initial Public Offering.
  • Mutual fund – Savings fund that uses cash from a pool of savers to buy securities.
  • NASDAQ – National Association of Securities Dealers Automated Quotation system.
  • Portfolio – all the securities held by an investor.
  • Prospectus – a paper containing information of a proposed undertaking.
  • Securities – showing ownership of stocks, options, etc.
  • Shareholder – owner of shares.
  • Speculator – someone who buys and sells stocks and shares.
  • Stock – shares of an issuer that are traded on a stock exchange. One of the most used investment vocabulary words.
  • Stock market – a system for buying and selling shares of companies.
  • Volatility – being easily excited.
  • Yield – the measure of the return on an investment and is shown as a percentage.

See also the essential insurance vocabulary and marketing vocabulary.

Business English Vocabulary

Business Abbreviations

This article contains the essential Business Abbreviations, Sales and Financial Abbreviations.

The most common Business Abbreviations. Sales and Financial Abbreviations.

General Business Abbreviations in English.

  • a/c – account
  • ADP – Automated Data Processing
  • Approx – Approximately
  • Attn – Attention
  • BCC – Blind Copied
  • BIMS – Business Information Management Suite
  • BPC – Business Planning Cycle
  • CC – Copy To
  • CEO – Chief Executive Officer
  • EXP – Export
  • GDP – Gross Domestic Product
  • IOU – I Owe You
  • IPO – Initial Public Offer
  • Pls – Please
  • Qty – Quantity
  • Svngs – Savings
  • TBD – To Be Determined
  • Thx – Thanks
  • Trd – Trade
  • Trnsfr – Transfer
  • Ttl – Total
  • Unltd – Unlimited
  • Wst – Waste
  • Whol. – Wholesale
  • Wrkshp – Workshop
  • Wrldwd – Worldwide
  • YTD – Year To Date

These were General Business Abbreviations, lets see Sales and Financial Abbreviations too.

The most common Financial Abbreviations.

  • ACCT – Account
  • ACV – Actual Cash Value
  • BS – Balance Sheet
  • BGT – Budget
  • COGS – Cost of Goods Sold
  • CPTAL – Capital
  • EPS – Earnings Per Share
  • FIFO – First In, First Out
  • GL – General Ledger
  • LC – Letter of Credit
  • LIFO – Last In, First Out
  • NAV – Net Asset Value
  • OC – Opportunity Cost
  • PC – Percent
  • Pd – Paid
  • P&L – Profit and Loss
  • ROA – Return on Assets
  • ROE – Return on Equity
  • ROI – Return on Investment

Sales Abbreviations

  • B2B – Business to Business
  • B2C – Business to Consumer
  • BD – Business Development
  • COD – Cash on Delivery
  • PO – Purchase Order
  • Sls – Sales
  • SP – Strategic Plan
  • Val. – Value

See also marketing vocabulary and word.

Business English Vocabulary

Marketing Vocabulary

Are you searching for essential Marketing Vocabulary? Here is a list of marketing words for Buyers and Sellers, Product, Price, Place, Promotion.

Marketing Vocabulary List

Marketing Vocabulary for Buyers and Sellers

  • Buyer – a person who buys something. Also buyer means someone in a company who is responsible for buying stocks for the company.
  • Buying habit – Buying of the same brand over and over again.
  • Buying motivation – Internal and external factors that stimulate buying in people.
  • Corporate image – The way society views a company.
  • Customer – a person who buys something from a shop.
  • Discount – a reduction in price. One of the most common marketing words.
  • E-marketing – Promotion of products and services over the Internet
    Market niche – Small but profitable segment of a market in which a company is a specialist, a very specific form of target marketing.
  • Market segmentation – Process of defining and dividing a market into different segments having similar needs, wants, or demand characteristics.
  • Market share – Percentage of sales of a particular product or service in a market captured by a brand, product, or firm.
  • Market size – The number of buyers and sellers in a particular market.
  • Marketing strategy – Written plan which includes product development, promotion, distribution, and pricing approach, indicates the marketing goals. Marketing strategy explains how marketing goals will be achieved within a stated period of time.
  • Marketing mix – Four basic marketing strategies, known as the four Ps: product, price, place and promotion.
  • Positioning – To develop a specific image of the brand in the minds of consumers.
  • Seller – a person who sell something.

Marketing Vocabulary for the Product

  • Product catalogue / mix/ portfolio – a company’s products as a group. One of the most used marketing words.
  • Product range/line – products of a particular type manufactured and/or sold by a company
  • Product life cycle – The complete life of a product, from early planning to production, marketing, use, and disposal and recycling.
  • Product positioning – consumer perception of a product as compared to it’s competition.
  • Product placement – a form of advertisement, when a company pays for a product t o be seen in films and TV programs.

Marketing Vocabulary for the Price

  • Price boom – prices are rising quickly
  • Price cut – a reduction in price
  • Price hike – an increase in price
  • Price war – companies cut prices in response to each other
  • Price leader – a company whose price and price changes are followed by the rest of the industry
  • Price tag – label attached to products and showing the price

Marketing Vocabulary for the Place

  • Distribution channel – a way of selling a company’s product either directly or via distributors.
  • Channel decisions – includes: Channel strategy, Gravity & Gravity, Push and Pull strategy, Cost,
  • Consumer location
  • E-commerce – buying and selling of products or services over electronic systems such as the Internet. One of the most used marketing words.

Marketing Vocabulary for the Promotion

  • Advertising – is a form of communicationwhose purpose is to inform potential customers about products and services and to persuade them to take some action
  • Public relations – a promotion intended to create goodwill for a person or institution
  • Personal selling – face-to-face communication between the seller and buyer
  • Sales promotion – activities, materials, and techniques used tosupplement or coordinate advertising. Sales promotion includes coupons, sales, discounts, premiums, sweepstakes and contests. One of the most common marketing words.

Now a days three more Ps have been added to the marketing mix:

  • People
  • Process
  • Physical Evidence

Business English Vocabulary


This page contains a list of useful Resources for Learning Business English such as Books, Websites and Online Newspapers for Learning Business English.

Useful Resources for Learning Business English

Useful Sites for Business English Learning

Business English Books

Business Newspapers Online

Other Useful Resources for Learning Business English