Whether you’re a seasoned marketer or just starting out, it’s essential to keep up with what’s happening in the marketing world. This is especially true if you want your business to thrive over the next few years—and beyond. So, let’s look at some trends we think will be hot in 2023:
Artificial Intelligence Will Be the New Normal
By now, we all can see how artificial intelligence is being used to optimize campaigns and improve customer service. In fact, AI is so common that it’s hard for many people to imagine a world without it—and if you think about how much technology has advanced over recent years, this is a reasonable statement.
AI will also help with content creation. Automated processes like machine learning will help marketers create highly engaging content that speaks directly to their audience’s needs. Tools like Synthesia, FlexClip, and the video editor by Movavi will also be handy in marketing video creation.
Micro and nano influencers are the new wave of social media stars. They may not have millions of followers, but command much respect in their niches. Think about an automotive reviewer who keeps their 1,000 automotive enthusiasts talking in the comment section; those are the influencers we’re talking about.
In 2023, more businesses will create a successful marketing campaign by identifying micro and nano influencers, matching them with their product or service, getting them to promote it, then watching as their audiences engage with the brand. This is a great way to get people talking about it if you’re trying to build awareness around a new product launch.
Short Videos Will Be the In Thing
You may have noticed that most social media platforms now have a reels section where just anyone can post short videos. Long videos had flooded the online space until TikTok triggered a huge short video revolution. In 2023, businesses will use short videos to:
- Promote their products or services
- Introduce themselves to the world
- Answer customer queries quickly
- Boost engagement using funny videos
Businesses Will Take SEO More Seriously
Search engine optimization (SEO) will continue to be one of the most critical internet marketing trends. SEO involves optimizing your website to rank higher in search engines, and getting results takes time and effort. However, SEO isn’t a one-time thing; it’s a long-term strategy that needs uninterrupted effort.
As search engines continue to roll out updates that affect how sites rank, businesses will have to research what they can do to rank higher and increase their online visibility. Websites will focus more on producing great content that satisfies user intent. Since video marketing has been a trend in 2022, we expect more businesses to utilize video SEO to rank higher on platforms like YouTube.
Are there other marketing trends that will dominate 2023? Well, we can only speculate. But one thing is for sure: marketing is constantly evolving and will continue to do so in the coming year. Remember, the future of marketing depends on technology, consumer behavior, and competition. For that reason, businesses have no choice but to keep up with new trends if they want to grow and stay ahead of the competition.