Product Manager skills | Qualities & Competencies


Good product manager skills, qualities, and competencies are necessary, no matter what is the type оf products you are responsible for – a web, software, digital, fashion, pharmaceutical, or foodstuffs.

If you want to be successful in the field of product management, you have to create, develop and manage product marketing programs, have to be a great team leader and have to possess a wide range of abilities such as communication and problem-solving skills.

How to be  a good product manager?

In our previous post leadership skills are listed the main qualities and competencies for every effective leader. This list is a basis for every type of manager.

Here we will focus on specific qualities, competencies, and skills a good product manager needs.

Product manager skills list. How to be a good product manager?

Main product manager skills list include:

  • Ability to create and develop product strategies and plans.
  • Ability to develop marketing programs in collaboration with sales.
  • Skills to analyze data from multiple viewpoints including market data, competitive offerings, and other information sources.
  • Effective communication skills. You have to communicate with people from other areas of the company -engineering, marketing, manufacturing, and sales teams. These communications are the basis for product development.
  • Ability to build strong working relationships across all levels of the organization.
  • Strong presentation, customer service, business, and negotiation skills.
  • Ability to distinguish product placement within the competitive arena.
  • Fast learning. You should be able to adapt easily to meet the rapidly evolving environment.
  • Prioritizing features, build consensus and coordinate product schedules.
  • Skills to manage product release related activities including testing, preparing documentation, demos, product launches, and etc.
  • Ability to measure sales and set goals.
  • Develop and manage pricing strategies for different categories – one of the crucial product manager skills.
  • Digital marketing management skills.
  • Strong problem-solving skills.
  • Innovation – the ability to create and develop new ideas.
  • Ability to understand customers’ needs to provide a competitive advantage.
  • Knowing to use different types of programs and tools such as business process management software, task management software, workflow management software, project collaboration software for teams and etc.
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