Why PPC Marketing Is Vital For Your Brand Success


Every business or brand aims at providing solutions to its client’s problems. Search engines also intend to do the same. They want to answer the query of search engines or social media users as accurately as possible. This is made possible by continuous complex algorithms and search engine tactics to keep track of data available on the internet.

Pay-per-click, more popular as PPC, is a form of online advertisement. PPC services Dubai are ample and are offered by numerous digital platforms and search engines such as Google, Facebook, Instagram, LinkedIn, etc. With a population of 3.49 million, Dubai has many active internet users. Digital marketing managers earn about AED 180,000 to AED 500,000 in Dubai. Now, you can imagine the scale of marketing practices.

What Is PPC?

Every business is looking for mediums of advertisements that are easy on the budget and significantly impact the targeted audience. PPC is one of the few ways through which this can be possible. As the name implies, the cost of running an ad depends on the budget you have set per click and the viewers who click on the ad.

It is undoubtedly one of the best methods for advertisement. You only have to pay for the audience who chooses to show interest in your product. Unlike traditional media, wherein you spend thousands without any reach or visibility. According to studies, the PPC search conversion rate is 3.7% in Dubai across all industries.

Benefits Of PPC For Your Brand

  • There is no waiting or timing to get started with PPC. You need a website and products or services to sell. You can set up your PPC ad anytime. You can contact a digital marketing agency for the best experience.
  • You can easily trace who visited your page, exactly what ad or product bought on your website, and at what point they decided to leave your website. The enormous amount of data PPC equips you with can help you decide which campaign is getting you the best ROI.
  • Unlike traditional mediums, it offers flexibility wherein you can change the amount per click or the budget allocated to a particular ad at any given time.
  • You need not be among the top few recommendations by the search engine to leverage the benefits of PPC. It is more beneficial for low-ranking websites when paired with the right keywords. It brings your website among the big-league players.
  • Whether aiming at a local or international audience with PPC, you get to choose your viewer with numerous filters that allow you to be specific and find the targeted audience for your product and services.
  • It works perfectly for established brands, small businesses as well as start-ups. The best part is that the campaign’s profits can be monitored in real-time. Irrespective of your budget, PPC services in Dubai can be tailored to fit your financial condition.

An Integral Part Of Your Digital Marketing Campaign

PPC is the fastest and most efficient way to advertise your brand. You can monitor results as soon as the ad goes live. Once the ads go live, they appear in search results instantaneously. An average PPC company may charge you anywhere between 2,000 to 5,000 AED per month, according to your choice of digital platforms.

It is a must for brands that intend to generate revenue as it leverages the internet’s power in a short time frame. It generates better conversions once it has enough feedback data. The data can be used for keyword targeting and focus on high-value audiences efficiently. PPC agency in Dubai makes your digital campaign more effective; however, lacking it can result in significant loss for your business.

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