Top Reasons Why Your Brand is Failing at Influencer Marketing

With the rising trend of digital or online marketing, influencer marketing has become the watchword for the industry. It has become the choice of many marketers and many business owners looking for brand awareness and higher conversions. In the recent year a study has also been conducted to reveal the state of influencer marketing that was used by more than 86% of the population and amongst these numbers, around 39% were looking to increase their budget for influencer marketing looking at the short-term and long-term benefits.

The statistics also reveal that influencer marketing gives a Return on Investment to almost 11 times more than the traditional means when it comes to promoting the brand and strengthening your customer base.

However, despite of all the massive benefits, there are possibilities that brands are losing; there are brands that are failing at this type of rewarding marketing technique. Have anyone ever thought over the same and tried to understand why so? Have anyone ever got deeper into understanding where these brands are going wrong?

Surveys and studies also revealed the following statistics:

  • 28% respondents of a survey found it difficult to find data for influencer marketing13%
    • 13% of respondents found measuring the metrics and tracking results a challenge
    • 9% respondents of the survey revealed that generating reports was a challenge

To have a clear insight, here are few reasons why brands fail at influencer marketing:

  • Connecting with Wrong Influencers: It is very important to pick the right influencer so as to witness the success of your marketing campaign. This is most vital because if not the expected niche, social media influencers become just a lost soul in the game. However, brands make the most common mistake to collaborate with top social influencers without knowing its relevancy to your marketing campaign. Certainly, the influencer may be the top with highest number of followers but not specific to your niche. Under the scenario, the marketing campaign does not leave any influence over your audience.
  • Restricting the Creative Growth and Freedom of Your Influencer: When you collaborate with influencers, it is of utmost importance that you give them the freedom of creativity. If you try to push your influencers with your own thoughts and plan, if you try to control their thoughts and actions, the marketing campaign may land into failure. Rather it is important to align your products and services with the interest of your chosen influencers and actively stay engaged.
  • Paying Less to Your Influencers: Influencers do put in lot of their time and effort to create influence for your brand on your target audience. Under the scenario, if you don’t pay your influencers an appropriate compensation, there are possibilities that influencers lose interest in your campaign. At time even paying excessive compensation creates negative relationship with influencers.
  • Content Density of Your Influencer is Not Appreciating: There are possibilities that the ratio of relevant content to the overall content of your influencer is not the right measure. You need to be specific for your needs and hence the content that creates influence over audience should also be specific.
  • Choosing Wrong Influencer Platforms: Choosing wrong influencer platforms is another reason why brands fail at influencer marketing campaigns. When selecting channels only numbers do not work; it is also important to align your marketing campaign and your target audience with the right channel. For example, Facebook is best for cross section audience, YouTube amongst adults, Instagram amongst teens, and Snapchat for youth.
  • Mixing Advertising with Marketing: Brands often make a mistake of mixing influencer advertising with influencer marketing. However, these are two different concepts. For advertising, social media influencers only post content for a brand on a pre-defined price and for marketing influencers go deeper into creating brand relationship with the target audience.
  • Hoping From One Influencer to Another: Most of the brands make the mistake of changing influencer on and often and then making each understand the concept of your brand and idea behind your business. While filtering the right influencers you should be very careful about selecting the relevant ones and once you confirm with one influencer, it is important you stick to the same without any hoping. This helps the influencer learn more about your brand and showcase the same understanding to its massive fan following as well.
  • Battling Between Popularity and Influence: Brands do make a mistake of considering popularity and influence in digital marketing as two similar things. However, these are different concepts of influencer marketing. The campaign may have the power to make your brand popular but to influence the purchase decisions of your target audience needs some more inspiring and influential.
  • Focusing on Irrelevant Metrics: When undergoing a marking program, measuring the metrics is most common activity for all brands. However, brands should go beyond that and do understand that no results are achieved overnight. There are possibilities that you keep measuring the metrics that may prove to be irrelevant and in turn you lose the focus on your organizational goals.


Influencer marketing is a profitable venture with tremendous potential for improved business success and growth with new dimensions. However, few wrong decisions and initiatives in the process of marketing programs can prove to be tricky and lead you to failure. Hence, it is important to stay alert and patient at every stage with complete focus on your objective. Knowing the reasons why brand fail at influencer marketing, you will be in a better situation to handle your campaign with better understanding and improved insights. The goal is all yours if you have the heart to win.

Business Software

Five Reasons Why Employers Should Invest In Cloud Based Payroll Software

Outsourcing payroll duties to efficient software is important for the strengthening and advancement of a business. Compiling, organizing, and computing employee information can be very tedious especially when it is done manually. But what if I tell you that you can easily do all the payroll tasks and even some other HR tasks with one software?

Yes, You can! With cloud-based payroll software, payroll tasks become less tedious and boring. It provides your business with 99.999% efficiency that encourages better work conditions for your employees. One major thing that discourages business owners from using payroll software is that it usually comes at a cost.

Payroll software services usually cost a little over $10 to hundreds of dollars. Nevertheless, that shouldn’t stop your business from using one. You can’t put a price on efficiency and world-class payroll services.

Also, most of the payroll apps offer more than just payroll services. Tax filing services, benefits and compensation, automated reporting, notifications and alerts, and so on are provided by payroll software,

Still not convinced if to invest in payroll software or not? Written below are some reasons that will make you reconsider your decision and see payroll software as a viable investment.


Good organization breeds control and that is one thing that payroll software can offer your business. Do you want to know your employees that work around the clock? Want to know employees that come early or late? Want to say on top things as a business owner? Then payroll software is the ultimate solution.

This software usually comes with a clock that will provide you with all the timely information you want. Even important documentations can be saved to the cloud and kept intact to be recovered at any time. Hence, no need to keep stacks of paper in offices or cupboards.

Avoidance of errors

This is one shortcoming of manual payroll that cannot be overlooked. Payroll errors can land your business in trouble. In cases where your business accounts are to be audited, and errors are found? It attracts a penalty. Even tax calculations inclusive, errors in tax filing have severe penalties. Well, payroll software evades all errors to a large extent.


Truth is, most small businesses tend to ignore the importance of integration. If you are one, then this article should change your views about things. Integration is important to all businesses, whether large scale or small scale.

Non-integration prevents you from accessing complete business or employee analytics with one click. Payroll software provides integration and allows you to have an advantageous insight into any business or employee data. It also controls and facilitates data movement from one system to another easily.


Cloud-based payroll software provides services that are your money’s worth and even more. The need to employ more staff for payroll management or install additional software is ruled out by payroll software.

One efficient software with the right features will provide your business with complete payroll services. Additional maintenance costs are also evaded and the only extra cost you need to worry about is paying for the software’s premium features.


As a small business owner, if you want your employee performance to reach its peak? Use payroll software that offers complete payroll software. You need to learn to overlook the cost and invest in it.

Before paying for any software, make sure to carry out thorough research on it. There are hundreds of payroll software on the internet and some provide average services. Hence, you need to be extra careful in the decision-making process so that you can select the best software for your business.

Business Software

How Bookkeeping Software Can Help Making Small Business Big Success

A business process, if boiled down to numbers, is nothing but an account of earnings and expenditures. Business owner spends on the resources like man, materials, land and technology and generate revenues off these by selling the final product, service of consultation. Even a cup of tea served to a visitor is a business expense and can never be neglected. Though recording of expenses and earnings is not that complicated a process, but the factoring of taxes is what makes the whole process quite difficult to follow. This is where bookkeeping software steps in and offers a fool-proof way of accounting both the sales and expenses including the taxes involved.

Bookkeeping software can replace a number of instruments used for accounting such as cash book, balance sheet, etc. One can always have the soft copy of profit and loss statement, account of payables and receivables and so on at one place in bookkeeping software. This ease of having multiple records at one place helps small businesses in the following ways.

  • Manage cash inflows and outflows: Cash is the everyday tool a business requires. All the processes typical to a normal day can be managed when the cash flow is managed correctly and regularly. The bookkeeping software is designed to enable entering of each and every transaction occurred during a day. This eliminates the need to refer to bank account daily. Only thing to assure is that the initial bank figures are reconciled with the software before starting to use it. Rest that follows is an error-free account that can give the correct picture of cash position to the business owner.
  • Prepare invoices: The bookkeeping software is provided with the templates for making customer invoice. The invoice works as fool-proof record of the sale made by the business. Thus, one can club all invoices’ figures and find the total sales. Similarly, the invoices received from the vendors and suppliers can be uploaded in the bookkeeping software to find the exact amount of payables. Thus, the businesses can take timely actions as regards to the payables and avert losses.
  • Clock the employee work hours: The bookkeeping software can be integrated with the employee in and out timings recorded through bio-metric means or through payroll software. The information about total work hours of the employees can help in calculating payable salary, first. Second, it also helps in finding the non-performing employees and take decisions regarding their training needs or for deciding about the lay-offs. Bookkeeping software helps in managing job cost by giving the daily performance information to the decision makers of the business.
  • Deducting the repetitive expenses automatically: The bookkeeping software comes with a facility of pre-feeding the regularly due payments which are of fixed nature. For example, rent amount or mortgage payment, as applicable, can be pre-fed in the software and the deduction takes place on the set date, making it easy for the businesses to plan the expenses of such nature in a better way. The software also allows entering this expense a few days in advance to prepare and arrange for the payment beforehand. Thus, it helps in managing the image of a trustworthy and reliable business.
  • Easy reconciliation of all heads of expenses: Bookkeeping allows keeping track of all the expenses occurred under various heads simultaneously. That is, the loans repayment module, expenses made by credit card, payroll liabilities and payables to vendors and authorities – all of these can be accounted for in the single module. This makes it easier to find overall picture of expenses made and due at any point of time. Any decision pertaining to purchasing, selling, financing, etc. can be made with the help of the reconciliation procedures.
  • Check printing: The check printing facility eliminates the process of data entry for paid dues. One can have the record of check numbers, amount and date stored at one place in the bookkeeping software. This reduces the effort of referring to bank statements where knowing beneficiary name is not possible at times. Thus, check printing feature allows the users to keep track of payables and paid expenditures and offers clear overview of cash flow.
  • Integrating online banking downloads: All the records of online banking download can be saved in the bookkeeping software. This software not only integrates the records from the banks, but also from the financial institutions which offer the facility to do so.
  • Ease of journal entries: Journal maintenance is the classic activity that goes with maintaining accounts. Bookkeeping software is designed keeping the importance of this activity in mind. The businesses rely heavily on journal entries to find issues or fix errors, if any. The ease of journal entries in the bookkeeping software makes the whole process of accounting easier and one can continue doing the accounting the traditional way, if required. This flexibility to use all kinds of accounting methods certainly helps small businesses a lot.
  • Acceptance of online payments: The bookkeeping software is designed keeping the present trend of online shopping in mind. The bookkeepers can offer the buyers the option of paying less commission as compared to what is charged by the banks in the online payments. Thus, the businesses can cut on the cost of merchant processing fees and get the payments faster too. This certainly reduces the receivables to a large extent, allowing which to grow makes recovery difficult and affects the margins badly.
  • Emailing of invoice: Prepare invoice and send it directly to the customer’s email ID. You can get the acknowledgement, too, for such emails sent. This makes the whole recovery process fast and accountable. It also helps in easy handing over of the job to the next person when the new person is appointed for the same job.

Download QuickBooks, the most trusted bookkeeping software, that does all the functions mentioned above and makes the accounting an easy process for the businesses of all sizes and scales.

Business Skills

10 most common reason why students opt for online learning programs

Some students don’t have the financial support to enroll themselves in a college. While others can’t quit their full-time job.

In countries like the UK and the US, online education has gained a lot of popularity. In online learning, students join virtual lectures, chat with fellow students, ask questions to their professor, give virtual exams, and more. But why online learning has grown so much in such a short amount of time?

They are several reasons why online learning has become one of the most preferred forms of learning. In this article we will discuss the top 10 common reasons:

1.) Work from anywhere, at any time

One of the most appealing benefits of online learning is, it allows students to work and study as per their schedule. Since everything is available online, students can access study material, submit work, and even post questions online as per their convenience. It doesn’t matter where the student is as long as he/she is submitting their assignments on time.

2.) Review lectures instantly

According to a recent study, it is found that students lose focus at least 3-4 times during a 50 minutes lecture. In online classes, however, students can review the words of the professor instantly. They can either rewind the lecture or read the script that accompanies the lecture. The option of watching the recording of the entire lecture again later or some portions of it, is very helpful for preparing for exams.

3.) Less intimidating

Many students are not comfortable when sitting in a class or speaking in public. In an online environment, it becomes easier for them to share their thoughts with others. With more than 65% of people suffering from speech anxiety, online education tends to foster better class participation.

4.) More time to think before sharing

Online schooling features discussion like element, similar to on-campus. Students who are studying on-campus have to choose their words and formulate a thought quickly, sometimes they have to speak before they have fully examined everything. However, in online classes, students can spend as much time as they want before giving an answer. This leads to greater confident and more interesting discussions.

5.) Focus on ideas

With online learning, students don’t have to worry about body language. While body language is an effective way to convey your thoughts, some students don’t have the confidence. But with online learning, students don’t have to worry about body language. They can focus on their ideas.

6.) Group communication & Collaboration

Many programs have started including projects that promote teamwork and collaboration. Students enrolled in on-campus has to select a particular where every member of the group is free. Whereas, in online learning, students can drop mails, or have chat rooms where they can discuss their projects easily. Geographically separated students in different time zones, learn to collaborate for projects and assignments – an important skill for today’s workforce.

7.) Flexible learning schedule

On-campus students have to endure lectures that last hours. But with online learning, the lectures are long, but the student has the freedom to pause and take a break if they feel too tired. Also, the professor can use online presentations that can make it easy for students to digest all the information. In simple words, a student can experience the first half of the lesson one day, and the next half on the next day.

8.) Cost

The cost of an online course is less than traditional colleges. Students also save money on things like transportation, infrastructure fee, parking, hostel, and more. This makes online learning a much cheaper alternative to traditional colleges. Some institutions even offer Massive Online Open Courses – MOCOs.

9.) Diversity and choice of Instructors

In colleges, students are limited to teachers close to home. The online student can take French from a teacher in France and a travel-writing course from a writer who is actually out traveling, without leaving the comfort of their home.

10.) Student – Instructor interaction

In traditional colleges, talking to a professor after a class can be challenging. Yes, instructors have office hours but it is only an hour or two, with so many students waiting for their attention, this time is too less. While professors who teach online may also have set hours, but web-based technology makes it easier for multiple students to talk to the professor at the same time. Professor can also hop online at night or during intermission to address some questions or leave a comment.

In recent years, online learning has evolved and is widely accepted. You can monitor your study environment, which allows you to gain more understanding of your course. New learning models are constantly emerging on the market, which gives students different ways to complete their education according to their speed. This also gives individuals a chance to complete a degree that they may have started but failed to finish due to any reason. It is advisable for students to enroll themselves in the best online learning, available from well known world renowned institutions because the future is exciting and filled with opportunities.


2021’s Mobile App Marketing Guide That Newbies Should Follow

Developing a mobile application is not as difficult as getting it discovered by people. Making your app discoverable is one of the major challenges that every marketer faces.

As there are already millions of applications across Android, iOS, Windows Phone, and other platforms, it is not easily possible for you to make your app discovered by people.

With the huge competition, it is getting difficult to stand among all the obtainable applications and even mobile app marketing is getting bigger.

However, best and experienced app marketers will follow complete mobile app marketing strategies, including both pre-launch and post-launch. The best marketing strategies comprise organic as well as paid marketing channels.

Marketing your developed application is equally important as designing, developing, and testing it, so make sure that you consider a right app marketing strategy that market your app successfully.

Moreover, there are various app promotion companies that are popular for developing a business plan to analyse user feedback.

Such companies are known for serving high-end quality marketing campaign for any mobile application.

However, if you are not planning on hiring such company and want to market your application on your own, the below mentioned guide will help you to market your application and get it discover by people.

A Simple Guide to Mobile App Marketing

Before You Launch an Application

Before you launch your application in the app store, it is essential that your marketing strategy needs to start well. Like any other product, it is important that you understand your users, who are going to use your application and how you can find them.

This is an essential part of the app marketing strategy. Here are some of the steps that you should take before you launch an app:

Choose a Right Name

Many of you think that what’s in the name of the application, but do you know that a right name can make or break an application. It is a must that you choose a unique name for your application that your audience finds it easy to memorise.

But, you ensure that it does not include keywords that your users are going to use for searching your app. An exceptional name of the app is a highly significant thing in the app store search. At the time of choosing a name, you should be sure that your choice is not invading on any trademarks. In such cases, your application will be rejected from the store.

At the time of choosing a name, you should be sure that your choice is not invading on any trademarks. In such cases, your application will be rejected from the store.

Choose Important Keywords

Talking about the keyword of the app, it is the most important thing because your users are going to look at it to understand what your application does. To market your application successfully, you need to understand keywords that matter to your app.

Let’s take an example of one fitness application, if you have a fitness and health application, the important keyword of the app is fitness, so it is important that you have this keyword as it will help your app to get found instantly by users. Make sure that you also include a keyword in the description.

However, there are various keyword tools likeApp Store Optimisation tool, etc. that can help you to choose right keywords for your app. So, choose right keywords and successfully market your app.

Know Your Competitors

Once you choose a good name and select keywords, it’s time to know your competitors. You should research on your competitors like which apps are ranking in the app store and its search results for your keywords. You can check those app’s features and keywords that they have targeted.

As there are many applications in the app stores, it is obvious that you will get a complete list of competitors, whose products are like your own.

You make sure that you research on this list of competitors and make it precise to the top 4 based on similarity to your app and the competitor’s success.

After You Launch an Application

Finally, you have launched your application in the market. There are many app creators, who think that the work is finished, but not in a reality.

Even, it’s a beginning of the real marketing of your application. Let’s have a look at the steps of app marketing that you can take after launching your app:

Register with App Store Analytics App

To comprehend your app distribution progress accurately, you need to sign-up for an analytics tool. Here, you will need an analytics tool that will help you to track your applications and your competitors through the Top Charts and Search Rankings.

There are a lot of analytics tools likeApp AnnieandMobileDevHQthat can perform a subset of the functions.

Featured on App Review Websites

You can notice a huge percentage of downloads for new applications once app review websites review your application. It is important for you to reach out to these media outlets to increase a burst of downloads at your launch time.

You should know those blogs, who submit content related to your competitors and their applications. You can get in touch with those blogs and pitch them to your application.

Ask Your Potential Users to Rate & Review Your App

If the application is ranked in search results, it depends on its ratings like how high its ratings are. It is important for your app’s success to get as many 5-star ratings as possible.

There are various ways to motivate your users to rate your application and one of the simplest ones is clearly asking for ratings from within the app as users engaging with it.

You can easily execute this request once they have used the app for a few times. It is a personal preference how you are going to encourage your users to run your app.Make sure that you think creatively and out of the box to get your users to rate your app.

Gain More Visibility

After launching your application, you should work hard to gain more visibility. Various ways are there to gain more visibility for your app like:

You should submit your app to different promotion websites likeLaunching Next. Using this website, it would be easy to gain extra reviews from users and other entrepreneurs.

You can boost attention to your application.

  • You can also spend some funds on online advertising like Twitter, Facebook, and
  • You can also publish your application in the alternative app stores
  • Moreover, you can use in-apps contents and giveaways to tempt more users.
  • If you are offering paid app, make sure that you provide some discount offers and give your application a chance to be featured in different lists of “on sale”.


The mobile app market is constantly thriving and you cannot see a single sign of slowing down. Now, people with a wonderful idea and mobile app marketing strategy can have an opportunity to reach millions of users and make a huge amount of money.So, let’s develop a next successful and unique mobile app that stands out.

Now, people with a wonderful idea and mobile app marketing strategy can have an opportunity to reach millions of users and make a huge amount of money.So, let’s develop a next successful and unique mobile app that stands out.

However, if you have an exceptional mobile app idea in your mind that you can be successful, you can discuss it with a professional mobile app development company like Technology Rivers.

Business Software

Workflow Management Software & Tools: Best Systems & Solutions

Finding the best workflow management software and tools for your needs have a crucial role in your business because the goal of the workflow management system is to optimize your business processes in the most effective way.

Before making the comparison and select software vendors, you have a couple of things to think about.

For example: Free / open source program or you will buy one? What features the system have to cover – document management, automation and tracking process, accounting or creative needs, agency goals, task and project management or others? Simple workflow application software or all-in-one solutions? Online, web & cloud-based or installed on PC? For large enterprise or small business? and etc.

On the page you will find:

Some of the best workflow management software and tools



  • It is very easy to assign staff, track time or reschedule projects.
  • A web-based project management, task management, time tracking, and workflow management software tool.
  • Suitable for companies of all sizes – from large enterprise to small business, from public administrations to freelancers.
  • Simple and user-friendly system.
  • Easy Integration – ProWorkflow integrates with all the tools you need such as Xero, QuickBooks Online and Desktop, Freshbooks, and more…
  • This workflow system includes all the features of a traditional project management solution: timeline, mobile time tracking to complete tasks and communication on the move, timesheet, project and task management, resource management, reporting, training, Gantt style timeline and etc.



  • The system offers all features that a quality online workflow management software includes.
  • An award-winning online project management software with high ratings and hundreds of positive reviews on major review sites and blogs.
  • Focus on business collaboration and information / document management features.
  • Extremely simple and easy to use and can be used to manage a wide spectrum of activities: from music production tasks to marketing ops campaigns at HootSuite.
  • Mobile apps for ios and Android to collaborate wherever you are.
  • Integrates with pretty much everything.
  • Activity Stream, Timeline, and Reports that can help business managers and their teams save hours on internal meetings.
  • Easily used even in thousand-person Enterprise teams, thanks to custom workflows and fields, custom data sharing, and privacy settings.
  • Other features: financial management, scheduling, interactive Gantt charts, visual reporting, real-time collaboration, workload and activity views, time tracking, and more.
  • Free trial available.



  • If you aim to find an all-in-one solution for both project and workflow management, Planio is a really good software of choice.
  • It is a highly configurable software, so you are able to run your workflow in your way.
  • From powerful role-based permissions system to Project Manager-friendly planning tools (workflows, roadmaps, and milestones), Planio’s task management functionality is easy to use yet powerful enough to handle projects of any size.
  • Very user-friendly interface with a lot of powerful features.
  • You can create powerful workflows that define available steps based on roles.
  • A configurable task management app that features portability, planning tool integration and intuitive workflow handling.
  • File management with web access or smartphone.
  • Other features – agile and traditional project management, great communication options via forums and comments, time tracking, Hosted Subversion & Git Repositories and much more.

Comindware Tracker


  • One of the most popular and best workflow management software and systems.
  • A modern state-of-the-art cloud-based business process management tool for modeling and automation of typical department business operations.
  • The system allows non-technical users to quickly set up and modify Workflows, Business Logic and Web Forms with drag and drop simplicity.
  • Key features: Model and Visualize your Workflows, Make Changes “On the Fly” with no interruption to your ongoing activities, Automate and Continually Optimize, Maximize Productivity, and more.
  • Easy and quick workflow setup using visual drag & drop Workflow Editor and Excel-style business Rules and Forms.
  • Full Reporting and Analytics for efficient Workflow Management
  • Embedded Data and Document management as well as Social Collaboration environment and more.



  • If you need unprecedented control and visibility over your critical business operations, TrackVia is among the workflow management tools that can provide it with ease.
  • Cloud-based database and application platform that makes it easy to collect and analyze data in real time.
  • Easily create custom workflows for virtually any operational process.
  • Built-in business intelligence allows you to visualize all of your workflow data in real time via charts, graphs and more, so you can identify problems, remove bottlenecks or take action to increase efficiency.
  • Automation – automates tasks, work orders, alerts or steps through an event- or data-based triggers.
  • Definitely, one of the best workflow management software tools.



  • By visualizing your work as it flows through your process, LeanKit provides a big-picture understanding of the work .
  • A software-as-a-service (SaaS) – a project management and workflow mapping application with follows the agile methodology.
  • A highly flexible platform and system that enables teams to visualize the official workflow using virtual Kanban boards.
  • Provides a go-to place that helps teams stay connected and informed, regardless of whether you’re in the same room or geographically distributed.
  • Powerful reporting and analytics to measure the effectiveness of your business processes.
  • Gives all team members and stakeholders a shared understanding of the work and provides the right level of visibility and detail to track progress.
  • Easily accessed anytime, anywhere from a browser or mobile device.



  • When it comes to fixing the chaos of business processes andwork automation, Kissflow definitely has a lot to give.
  • Ideal for automating all the internal business processes.
  • KiSSFLOW is a workflow product built exclusively for Google Apps. It offers Google Apps customers a simple and efficient way to automate workflows around their existing email user base.
  • Key features: Forms to Capture Data, Tailor made Process Flows, Track Progress, Track Overall Efficiency, Delegate Approvals during Absence, Configure Your Workspace, ConfigureAd-hoc reports to match your needs and more.
  • KiSSFLOW stands for Keep it Simple & Smart Workflow. Easy 5-step wizard allows users to build workflow in minutes without any coding.
  • Pre-integrated with Google Docs, Contacts, Mail and Login (SSO) to provide a seamless Google experience.

Kanban Tool


  • Kanban Tool is a visual process management and workflow solution that helps teams to work more efficiently by sharing workflows and documents and enhance processes.
  • If you are looking for very simple and easy to use workflow tool at an affordable price, this one can be a good solution.
  • Clients and team members collaborate easily in real time by sharing tasks, information and comments, anytime and from anywhere.
  • You can plan, monitor and improve project performance using cumulative flow diagram and cycle time reports.
  • Key features: Real-time Workflows and Kanban Boards, Online Document Sharing and Integration, Reports and Analytics.
  • If you are searching for a very simple workflow management software tools, Kanban Tool may be the best answer for you.
  • Free trial available.



  • This 100% cloud-based solution allows you to automate your processes & workflows in minutes.
  • Flokzu is a cloud-based solution to define and automate processes (workflows) involving documents among people in organizations or teams performing different tasks.
  • It lets you centralize every form, document or file in just one place, search through them, manage pending tasks and create alerts, eliminating the need of complex spreadsheets and endless email threads.
  • The tool allows you to execute, automate and analyze document processes.
  • You can automate multiple processes in Flokzu, such as: Identification of Business Opportunities, Employee Recruitment, Report Software Incidents, Approval of Contracts, Commercial Monitoring and more.
  • Main features: Team work, 100% cloud-based, System Integrations, BPMN Diagrams, Model, automate, measure & evaluate features, Awesome Stats, Highly secure, Public forms, Search everything and more.



  • Gravity is a multi-platform (IBM i, Windows, Unix, Linux, Mac OS, etc.) task and workflow management solution.
  • The software provides visible management of various kinds of processes across multiple departments and teams.
  • Supports process automation, and streamlines and controls all changes taking place within your organization – regardless of the methodology you use.
  • Dedicated to IT teams to support issue tracking, work management and provide helpdesk functionality.
  • Gravity can be used by the entire enterprise and provide a coherent and controlled workflow for any department (IT, sales, finance, customer service, warehouse, and others).
  • Who is Gravity for: Software developers, IT executives, Business analysts, DevOps.
  • Key features: Methodology independent process automation (AGILE, Scrum, Waterfall, XP, etc.), Workflow design with customized documents, tasks and user roles, Task management and process automation, Activity personalization, Event management, Project management support, Notification system, Collaborative application and more.

Chronos Workflow


  • Chronos Workflow is a workflow management platform with automation solution for all-size businesses – from large to small.
  • The system provides a quite good range of workflow features and capabilities for automating and streamlining any business processes.
  • Chronos Workflow can handle complex workflows and all the connecting documents. It is a great self-service process automation tool.
  • Key features of the platform are: visually design processes in any complexity, easy-to-use and self-service administration interface, ability to define the process step owners, easily define dependencies, email notifications, reports & audit trail, mobile/tablet optimized and more.
  • Integration – a wide set of connectors enabling integration with different line of business applications.
  • Document Management tool – supports the contribution, structuring and distribution of enterprise content in a controlled and secured environment.



  • An Innovative AI integrated business workflow solution.
  • The software focuses on automation of business process and prediction.
  • You can upload videos, images, text, and other content to describe what someone needs to do.
  • Delegate tasks and take responsibility. Create a “Todo” (run your workflow). You can create Todos by using the FlowPro interface or from your existing cloud software.
  • Automate – Automate time wasting activities.
  • Measure performance and make improvements. Examine the difference between your expectations and actual: revenue, earned value, costs and other KPIs.
  • Very simple and easy to use.
  • Free trial available.

Top free and open source workflow application software and systems



  • Pyrus is the team communication tool that helps move work forward.
  • It’s real-time messaging, task delegation, and approval flows for modern teams.
  • Pyrus is free to use for an unlimited number of people.
  • Besides the open source option, there are more 3 premium versions – Business, Enterprise, and Unlimited.
  • Free option includes Unlimited users, Up to 100 tasks, Smart Inbox™, Native mobile apps, Secure storage.
  • Pyrus’s flexible workflow engine seamlessly integrates with existing ERP, CRM, SCM, or other software.
  • Companies use Pyrus for sales & marketing, administrative tasks, human resources, IT and many other workflows.



  • Definitely one of the best free workflow software – cloud based.
  • Bitrix24 is web-based workflow software that’s 100% free for up to 12 users.
  • It’s available both in cloud and on-premise and comes both with standard workflows (leave requests, business trips, expense approvals and reimbursements, basic helpdesk, purchasing) and custom workflows.
  • Bitrix24 is ready to be used in 30 seconds and doesn’t require complicated setup.
  • Importantly, it supports your corporate structure and automatically builds workflows based on the hierarchies (i.e. it assumes that leave requests have to be approved by supervisors first before they are forwarded to HR department.
  • Its free version has a huge range of features.



  • ProcessMaker is easy to use open source business process management (BPM) or workflow software application.
  • This workflow management software is suitable for organizations of any size that support designing, automating and deploying business processes or workflows of various kinds.
  • The software is completely web based and accessed via any web browser.
  • Very simple to manage and coordinate workflows throughout an entire organization – including user groups and departments.
  • Can also interact with other applications and systems such as ERP, business intelligence, CRM and document management.
  • There are 4 plans: Free (open source), Standart, Corporate, and Enterprise.
  • The free one includes Workflow without support or guarantees and Download Format Availability.

How to choose the best workflow management tools?

Choosing the best workflow management software tool for your company depends, entirely on your needs.

If your organization have many and complex business processes you need an all-in-one solution that include a lot of features besides workflow ones.

Large sized organizations have a range of advanced requirements such as integration needs for example. They need to search for workflow software with high levels of features and capabilities.

But if you are a small business owner a simple workflow system can work great for you.

Before choosing your workflow software carefully examine all the features it provides and think about how they fit your needs.

Anyway, there are some basic features and capabilities that any good workflow software should provide.

Here is a list of them:

  • Easy and quick workflow setup and process creation. It is great if the system provides drag & drop Workflow Editor. The setup should be intuitive and simple and shouldn’t require a consultant to help you through it.
  • Role-based access control – Every Workflow Management System should allow customizing what each user can see and edit. In that way, different roles and responsibilities in the company will have different type and scope of access to the tool. Do not forget that any organization has sensitive information that is not supposed to be shared with everyone.
  • Notifications – the workflow tool you’re searching for should have the ability to remind all users (mostly via e-mail) and to notify them of upcoming dates, made changes, updated features, approvals, progress, steps and etc. In our hectic business life, this is absolutely crucial feature.
  • Document integration and management – this one allows all work-related files to be saved and edited. A cloud-based documentation application has capabilities of storage and changes and also some provide chat option between users and team members.
  • Integration with other systems and cloud services – this is a key feature with a huge importance because your workflow process does not exist independently of other business processes and you need to synchronize your projects and activities. The top and best workflow management software integrate seamlessly with systems like Quickbooks, SalesForce, Google Calendar, Freshbooks, Xero and etc.
  • Full reporting and analytics. To be a workflow system effective, it should provide a high level of reporting and analytics. Reports help decision making and optimization of resources.
  • Graphical representation and visualization – this function is very important because the graphical interface makes complete sense of the business processes and allows you to see the overall picture in a clearer way. Best workflow management systems should provide graphical simplicity. You have to be able to run a report easily with an included graph.
  • The flexibility of workflow patterns – the system should give you the possibility to tailor a process to your needs. Tou should be able to model workflows in a variety of ways. Every company and business have its own workflows, and their workflow management tool have to handle customized patterns to fit the specific needs and processes.

Download the following Infographic in PDF for Free: Features Any Good Workflow Software Should Provide



Finding the best workflow management software system for your needs can provide you with a lot of benefits and the major of them are: reduced errors, improved efficiency, and enhanced overall business performance.

Keep the above features in mind when you are searching and compare software and always ask yourself if the workflow system can cover your specific needs and requirements. Once you get the right tool, efficiency and results will make a great difference to your business.