Search engine optimization (SEO) is among the most popular digital marketing techniques among enterprises of all sizes. A solid SEO strategy stands to attract the attention of thousands of prospective patrons and heighten brand awareness exponentially. Of course, this isn’t to say that every business is able to utilize SEO to equal effect. While some enterprises have seen great success with their SEO endeavors, others have failed to generate the desired results. To help ensure that your business doesn’t fall into the latter category, make an effort to avoid the following SEO missteps.
Rarely Posting New Content
If you produce new content for your business’s website on an irregular schedule, your search ranking is unlikely to be very high. While you may not be keen on producing new content on a consistent basis, the benefits of doing so should more than make up for any inconvenience crafting fresh content causes you. When tallying up search results, many search engines give priority to sites that are regularly updated. The reasoning here is that if a site rarely receives new content, site management probably isn’t a huge priority for its proprietors.
Of course, this doesn’t mean that you’ll need to go above and beyond the call of duty with regard to content creation. Posting one solidly-crafted piece of new content per week may be enough to help your site attain a more favorable search ranking. You and your team members can even alternate content creation duties to make this commitment seem less cumbersome.
You can also attract new visitors by enlisting the services of guest content creators. For example, if your site hosts a blog post or feature article from a respected figure within your industry, you can expect to see a sizable uptick in new traffic, particularly if the individual in question promotes their work on their own website and social media accounts.
Not Optimizing Your Website for Smartphones
If your website lacks mobile optimization, you’re potentially costing yourself a significant amount of business. As of 2021, mobile devices generated 54.8% of global website traffic, so if your site runs poorly – or doesn’t run at all – on mobile devices, it’s important that you correct this mistake posthaste. If no one on staff has the skills to optimize your site, enlist the services of a highly-rated web designer or developer. While this will entail putting forth financial resources, parting ways with a small amount of money now stands to result in incredible long-term gains.
Failing to Research Keywords
Given the vast number of readily available keyword research tools, there’s no reason you shouldn’t be taking the time to analyze the effectiveness of relevant keywords. Since keyword integration plays such an integral role in the creation of web content, it’s in every business’s best interest to put genuine thought into the keywords they incorporate into their content. Although there are a considerable number of user-friendly keyword research tools, Google’s Keyword Planner is arguably among the most convenient – especially for businesses and individuals that don’t have a lot of experience conducting keyword research.
While keyword integration can be a boon to your content creation efforts, it’s entirely possible to get too much of a good thing. Using keywords excessively or in an inorganic manner stands to compromise the quality of your web content, cause you to lose the trust of your audience and draw the ire of the web’s most popular search engines. For the sake of avoiding these outcomes, abstain from keyword stuffing when creating new content.
Not Working with Experts
If your business’s SEO experience leaves something to be desired, it’s in your best interest to enlist the aid of knowledgeable experts. This is where a dedicated web marketing company can truly come in handy. The right company will be able to educate you on the ins and outs of ecommerce SEO and provide you with the necessary tools to forge ahead in a number of other digital marketing endeavors.
If search engine optimization doesn’t play a role in your business’s promotional efforts, you’re truly missing out. A good SEO strategy can effectively grow your brand and ensure that you business is discovered by scores of prospective clients. However, this doesn’t mean that every SEO strategy will produce equally successful results. In the interest of maximizing the success of your small business’s SEO endeavors, avoid getting bogged down by the previously discussed missteps.