Everyone has a different opinion when it comes to creating a backlink for a website from an SEO perspective. This is because not all backlinks are created with the same value. While it’s simple and tempting to choose a large number of backlinks, companies that provide the best SEO in melbourne understand that quality always trumps quantity.
Also, when you are trying to rank in the top 3, you must give preference to quality backlinks. Quality backlinks help in improving the website’s online visibility and SEO. If you are also the one who is struggling with the quality vs. quantity backlinks argument, then this blog will help you. You will discover the importance of quality backlinks and what is responsible for that.
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What are Quality Backlinks?
When a link on one website takes you to another website, that link is referred to as a backlink. In simple terms, quality backlinks are the best kind of links that any brand can earn. These links come from high-authority websites that have already built a reputation with search engines.
Backlinks bring traffic to your site and help enhance its presence on search engines. If you have a relatively new domain, it’s great to have quality backlinks rather than quantity, which will help boost your website’s SEO.
Getting backlinks from highly reputable and authoritative websites is not difficult. You need to provide quality content while keeping it engaging and relevant. Certain kinds of backlinks exist: majorly follow, no-follow, paid, UGC, and affiliate links.
You need to stay away from low-quality backlinks, which can be from spammy directory links or low-quality sites. Additionally, do not encourage paid links that violate Google’s guidelines. Do not over-optimise anchor text or do keyword stuffing to get the backlink.
Importance of Backlinks for SEO
Take a look at some reasons suggested by a top SEO company why backlinks matter for your website.
- Quality backlinks help in increasing the number of visitors to your site.
- A do-follow link from a high-authority site improves your website’s SEO performance.
- Your brand will receive more value and recognition from the target audience.
- The more quality backlinks you have, the more authority your site will have.
Why Is Link Quality More Important Than Quantity?
Having one quality backlink from a high-quality news website or popular blogging site is equal to the value of a hundred links from other low-quality sites. For example, if you get a backlink from a site that Google trusts, then Google will also trust that connected link. The following link acts as an editorial seal of approval. This results in improving your website’s visibility, which is directly connected to ranking higher on search engine result pages.
Core Ingredients Of Quality Backlinks
After learning how quality backlinks help in ranking in the top 3, you must understand what makes a link of high quality.
- Every piece of content you create to get backlinks should be informative, engaging, and relevant.
- Keep your tone and intent according to the targeted audience.
- A site where you will be posting your content should be relevant to your niche.
- Make use of established and respected websites to ensure the correctness and authoritativeness of your content.
- Backlink keywords should fit naturally into your article or blog to deliver the best information to the readers.
- Create diversified content according to your website, and try to post that on different reputable websites.
Factors That Influence Backlink Quality
Keyword Competition
Highly competitive keywords will need more backlinks to rank well on search engines. Getting backlinks from niche-specific and competitive sites will help them rank well.
Quality of Content
Good, engaging, and high-quality content naturally attracts backlinks. High-quality content that fulfils the intent and answers the queries of the readers can rank well even with a low number of backlinks.
Domain Authority
When building backlinks, always consider the authority of the referring domain. Getting a backlink from an aged website with a good DA is more powerful than a backlink from a new domain with a lower DA. The value of a website’s DA ranges from 1 to 100, which defines the quality of the site.
Quality and Relevance of the Site
It’s important to consider the quality of the website from which you are trying to get a backlink. You should check the quality of the content they post on their site to maintain the standard and relevance to your domain. If they are not focusing on keywords or a niche, then it’s not a great backlink.
Tips to create quality backlinks
If you want to earn more quality backlinks for your website, check out these tips to get started.
- To connect with the high-authority website, you need to send an email to them. Try to keep that email short and sweet. Do not try to flatter them; put your points in simple and understandable words.
- Connect with the relevant sites for links as much as possible. For example, your niche is a healthy lifestyle, and you are requesting someone who is focusing on selling furniture. Thus, it is unlikely bloggers will accept your request.
- Before asking for a quality link, don’t be afraid of rejection. You need to aim high only because no one knows where they can get the opportunity.
- Build your authority on social media platforms and other commenting sites.
- Refine your outreach emails until you receive a positive response.
- Also, if someone says “NO” to you, try to ask for feedback from them to improve your strategy. Many editors share their opinions or points that lead to your rejection.
Final Thoughts
As we have reached the conclusion of quantity vs. quality of backlinks, it’s clear that creating quality backlinks is a slower process but gives long-term benefits. You can take smaller steps towards creating quality backlinks. You should develop resources or content that people love to share.
With great content and the right approach, you will definitely find the top industry pages where you can publish your content and increase your brand value.
Still confused about where to start? Webomaze Technologies can solve your query. With years of experience and industry knowledge, Webomaze Technologies will help transform your backlink profile and rank better on SERP. Contact Webomaze – The best SEO agency in Australia today.