Though it may seem like email is a dying form of communication, it remains one of the most effective marketing tools available to businesses, large and small. If you’re not already using email marketing to grow your business, you’re missing out on a massive opportunity, such as with the Klaviyo email marketing agency. Here are six creative ways you can use email to reach new customers and grow your business:
Table of Contents
Send Out A Regular Newsletter
A newsletter is a great way to keep your customers and clients up-to-date on what’s new with your business. You can use your newsletter to promote new products or services, share helpful tips and advice, or give people an inside look at what it’s like running your business. Best of all, newsletters are easy and inexpensive to create – all you need is an email list and a template (which you can find online or create yourself).
Run A Contest Or Giveaway
Everyone loves free stuff. Running a contest or giveaway is a great way to increase engagement with your email list and grow your reach. To make sure your contest or giveaway is successful, promote it across all your social media channels and in any other marketing materials you have (like flyers or website banners). You can also include a sign-up form for your email list on the contest or giveaway page so people can quickly enter to win.
Offer Exclusive Deals And Discounts
Everyone loves a good deal, so offer your email subscribers exclusive deals and discounts they can’t find anywhere else. This could be anything from 10% off their next purchase to free shipping on orders over $50. Whatever you choose, make sure it’s something that will entice people to sign up for your email list – and keep them coming back for more.
Share Behind-The-Scenes Content
Give your subscribers a peek behind the curtain by sharing behind-the-scenes content from your business. This could be anything from photos and videos of your team in action to behind-the-scenes looks at how you make your products or deliver your services. People love feeling like they’re part of something special, so this is a great way to increase engagement with your email list.
Provide Helpful Resources And Tips
Most people on your email list are probably interested in learning more about the topic you’re covering – so give them what they want! Provide helpful resources and tips they can use in their own lives or businesses. Not only will this make them appreciate being on your list, but it may also inspire them to share your content with others interested in the same thing.
A/B Testing
If you want to take things one step further, consider A/B testing different elements of your emails—like the subject line, call-to-action button, or even the time of day you send them—to see what drives the most open clicks. Once you find what works best for your audience, you can continue to test other elements until you have a finely-tuned machine that consistently generates results. And don’t forget to run tests on different segments of your list to see what performs best for each group.
Final Thoughts
Email marketing is one of the most effective – yet often overlooked – marketing tools available today. You’re missing out on a massive opportunity if you’re not using it to grow your business. For other resources, you can check out different email marketing agencies like Klaviyo email marketing agency. By getting creative with the content you include in your emails, you can reach new customers, engage with existing ones, and take your business to the next level. So what are you waiting for? Get started today.