Did you know? According to a study by the International Council of Shopping Centers, nearly 70% of shoppers would instead purchase from a store that offers unique merchandise displays. And it makes sense – who wants to shop at a boring store with the same old products just lined up on shelves?
And as we all know, first impressions are everything. So if you want to make a good one on potential customers, you need to find ways to make your store stand out from the rest. One way to do this is by investing in unique product displays.
You can do this in many ways, depending on your selling products and what will work best. For example, suppose you’re selling clothes. In that case, you could invest in mannequins or create eye-catching displays that show off your latest fashions. You could make an attractive display highlighting your most popular items if you’re selling food.
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Explore eight unique ways to display and sell products in your store.
1. Use mobile carts or kiosks
If you have a small store, one way to make the most of your space is by using mobile carts or kiosks. This way, you can move your displays around to different areas of the store or even take them outside to attract attention from people walking or driving by.
You can also use mobile carts for merchandise or food and beverage sampling, which is a great way to promote new products or get people to try something new.
Another helpful tip is to have a couple of different types of displays on your cart so you can change things up and keep your store looking fresh. For example, you could have one side for clothes and the other for food.
2. Hang products from the ceiling
Hanging products can be a great way to save space and use vertical space in your store. It also allows you to create eye-catching displays that attract your products.
There are several ways to hang products, such as hooks, racks, or hangers. You could also use wire or string to create more unique displays. It is especially effective for stores selling hats, clothes, or jewelry.
Not only does this give you more space to work with, but it also makes your products more visible and eye-catching to customers.
3. Create an indoor “garden.”
Who doesn’t love a lovely, relaxing garden? If you’re selling plants or flowers, creating an indoor garden is one way to make your store stand out. It will make your store more inviting and provide an excellent place for customers to take a break and enjoy the peaceful atmosphere.
To create an indoor garden, you’ll need to invest in pots, soil, and plants. You can find these things at your local nursery or garden center. Once you have everything, set up your garden in the corner of your store or near the entrance.
It is a great way to promote your plants and attract people to buy them. It’s also great to add life and color to your store.
4. Use shelves or racks
Investing in shelving or racks is a great way to display products and free up floor space. And this is especially effective if you have small items that need to be displayed, such as jewelry, coins, or collectibles.
You can buy shelves and racks, so find something that matches your store’s style and decor. You could even get creative and make your own! Also, ensure the shelves and racks are sturdy and won’t topple if something falls off.
5. Create a window display
The traditional window display is a great way to attract attention to your store. It is especially effective if you have a storefront with a lot of foot traffic.
To create an eye-catching window display, you’ll need to get creative. Think about what products you want to promote and how you can interestingly display them. You could also use props or backdrops to add more dimension to your display.
Remember, your window display is your chance to make a great first impression, so take the time to create something impressive.
6. Use tabletop displays
Another effective tried-and-tested way to display and sell products is using tabletop displays. It is a great way to showcase smaller items, such as jewelry, trinkets, or collectibles.
To create a tabletop display, you’ll need a table, some backdrop or cloth, and your products. You could also use props or other decorations to add more interest to your display.
You must attractively arrange your products and ensure they’re well-lit so customers can see them. It is a great way to sell smaller items and attract attention to your store. The key is to make your display look inviting and appealing.
7. Use mannequins
Another great way to display products is by using mannequins. It is especially effective for stores selling clothes, shoes, or accessories.
Mannequins allow you to show off your products in a realistic way, which can attract customers and encourage them to buy. You can find mannequins at most retail stores or online.
When setting up your mannequins, dress them to represent your store’s style and the products you’re selling. You could also use props or accessories to add more interest to your display.
8. Incorporate technology
Incorporating technology into your store is a great way to make it more modern and attractive to customers. You can do this in various ways, such as using digital signage, tablets, or virtual reality.
Digital signage is a great way to promote sales or new products. You can also use it to provide information about your stores, such as store hours or directions. Tablets are also a great way to engage customers and provide them with information.
Virtual reality is a newer technology gaining momentum in retail settings. It allows customers to “try on” products or see them in a different environment, which can be helpful in the decision-making process.
There are many ways to display and sell products in your store. The key is to find a way that works for you and your products. Think about what products you’re selling and how you can showcase them in the best way possible. Also, consider your store’s style and decor when choosing a display method. Use these tips to create an attractive and inviting display that will help you sell more products.
Provided by Dubak Electrical Group, a group of industrial electrical contractors