The most successful content creators online have one thing in common: they made a video. With video, there are no limitations to what you can create. It can be a single clip, a montage of clips, or even an entire series that teaches others about your business. With the power of YouTube and other online platforms, it’s easier than ever to share your message with the world and grow your audience.
Small businesses should take advantage of YouTube and other online platforms because people love watching videos more than anything else. If you use tools like an mp4 trimmer to edit videos, it gets relatively cheap (in comparison) when compared with the costs associated with creating print ads or hiring a publicist.
The best way to start a video marketing campaign is by answering the basic question: What do your customers want to hear about? The more specific you can be, the better. The goal should be to share helpful information that will get your customers interested in what you offer.
Over time, you will develop enough of a following to see results in terms of leads or inbound traffic.
Here’s why you should create video content as a small business:
1. Video creates brand recognition:
Video is a powerful content creation tool that is more effective than any other type of content, including text. People can remember a lot more information when they see it in video format than in text. Video also appeals to emotions and helps consumers to understand your business better, which can be useful when trying to position your business as an industry expert or thought leader. Whether you are showcasing products and services or providing informative advice, the video does a great job of creating brand recognition.
2. You can achieve higher conversion rates:
One factor that all businesses want to increase is their conversion rate. When you create a video, you are creating content that is engaging and interesting. Therefore, it’s more likely that people will read the text on how to get your business or products before they watch the video for free.
When someone views your video, they are more likely to click on one of its links. That link may eventually lead them to purchase something from your website or to fill out a contact form, which helps improve your conversion rate. It is also possible to purchase ads on platforms like Google AdWords that allow you to target viewers of your videos specifically.
3. Video marketing has high ROI:
Video is a fantastic way to increase your return on investment. When you decide to create marketing videos, you invest in that content. You can measure the success of your investment through two specific measurement methods: impressions and engagement.
Impressions are the number of times people watch or play your video. You can measure this by using Google Analytics to track how many people watched or played it and for how long they watched it.
The other measurement tool is engagement. This means looking at how many people took action after watching or playing the video. This can mean anything from clicking on a link to sign up for a newsletter to filling out a form on your website.
4. Videos generate more traffic:
Your marketing plan should focus on generating traffic and leads for your business instead of simply increasing sales. A great way to do this is by creating content like videos because it has the power to generate more traffic than other types of content, including text.
When you create a video, you can post it on YouTube or another online video platform. You can also embed your video into an article that you write on your blog or website so that viewers who are reading it will see it and possibly click on it.
5. Video marketing is affordable:
Video is much cheaper to create than other types of content. It takes less time to produce, and you don’t need fancy production equipment like you would when creating a video for television or a movie. You can use a free ad maker online to create branded ads for your products that share the benefits of using your products or help them in marketing. Write dialogue boxes or voice overs so people can see exactly what you are saying instead of chopping up the content into stills from your video demonstration.
6. Video marketing is easier to update than other types of content:
You can update your video content without worrying about things like printing, distributing and storing inventory or updating guides. Video content can easily be updated in a matter of minutes. You can make an update, repost the video and be ready for people to watch it again.
7. Video is more viral:
The word viral means a lot of different things for a lot of different people, but in general, it means that something has spread extremely quickly through multiple channels. For example, when you create a video, you can share it on social media platforms like Facebook and Twitter and other websites like YouTube or Vimeo.
As a result, you may have more people who see the video through social media or an article with a link to your video than if you had posted a static text version of it.
When determining if you should be making videos and how to create videos, remember to think about your target audience. Creating a video is a great way to gain customers interested in what you have to offer, and it is even better if you can use the video content on your site to connect with those customers.
Consider using animated videos if you are trying to create a video that you think will help your business stand out. Animated videos can help people remember your marketing message and encourage them to share it on their social media channels.
Animated video marketing is a great option for any small business. It requires very little up-front investment (often no upfront investment at all), is much easier to integrate into other marketing efforts, is easy to update and build upon, and gives your brand a unique and memorable look.