You have mattresses to sell. Unfortunately, they’re not selling. Many business owners launch a business, only to find that sales don’t come as easily as they anticipate. What all business owners should know is that they shouldn’t close up shop yet. Improving sales is possible with the right strategy. Let’s take a look at a few tips on how to develop a sales strategy to help sell new mattresses.
Table of Contents
Understand Where Your Sales Need to Come From
Are you a brick-and-mortar mattress store that only sells mattresses in person? Or, like many businesses, do you also sell mattresses online? If you fall into the latter category, ignoring one of the two sales channels could put you at a disadvantage. It’s important to know and understand your sales channels in order to develop a solid sales strategy.
Create Customer Personas
Who is primarily buying from your business, and who has purchased a mattress from you in the past? What age are they? Why do they come to you? What are they looking for, and what kind of messaging speaks to them? Understanding your customers and creating customer personas makes it easier to market your business and sell to them. Don’t forget this vital step when you’re working on your sales strategy.
Improve the Layout and Aesthetic of Your Store
Mattress stores that have attractive facades and impressive, welcoming interiors are naturally going to attract more people than mattress stores that don’t seem all that inviting. You should work on enhancing the exterior of your store to draw attention to it, improving various interior elements like lighting and layout, and ensuring that people will be excited to go in and purchase a mattress from you. If you have a website where you sell mattresses too, the same applies, albeit digitally.
Hone Your Brand Messaging and Marketing
Branding is everything in sales. If you have a brand people recognize and trust, they’re going to be the first business they think of when they need a mattress or when they’re asked for recommendations. Focus on either adjusting your branding or rebranding entirely if you feel it would be a better fit for your needs. Then, once you have a cohesive brand image, start establishing a marketing strategy that will help you reach your customers.
Give Customers an Incentive to Buy Your Mattresses
Customers love a good reason to buy a mattress. Are you offering special first-time discounts? Do your mattresses come with perks like free delivery or additional services like old mattress removal? Do you have awesome sales or coupons that customers can take advantage of? If your customers can’t say no to buying a mattress from you, you’re going to make the sale. Consider how you can incentivize local buyers and online buyers to purchase from you rather than your competition.
Selling a mattress is like selling any other product. Nail your sales strategy with the tips above so that your mattress business can thrive. It’s important to develop a sales strategy and be consistent with it so you can change up your strategy if the results aren’t what you were looking for.