Whether you rely on foot traffic for your brick-and-mortar business or you’re attempting to attract users with images of your business online, the exterior of your business is such an important focus to have. If your business has curb appeal and makes the right impression, it might be the main determinant when a customer is considering between your business and your competitors. Let’s look at a few ways you can spruce up the outside of your business with this guide on how to improve the curb appeal for a business exterior.
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Invest in Fixed Awnings
Fixed awnings can be a great way to address blank space, improve energy efficiency in your store, and provide shade or protection against the elements for your customers. Better yet, there are so many styles and designs that will allow you to choose something that matches your business’s exterior look. Consider how you can incorporate fixed awnings into your design for enhanced curb appeal.
Purchase Quality Signage
We’ve all seen run-down businesses with signage that’s either not functioning or looks as though it hasn’t been maintained in years. Quality signage is an important aspect of maintaining your business exterior and drawing in customers. Make sure to invest in quality signage that looks good, represents your business’s branding, and will be easy to maintain moving forward.
Focus on Landscaping
Does the exterior of your business look rather bare? If so, you can easily spruce things up with some greenery. Hiring a landscaper to add flowers and bushes, clean up areas that are looking a bit overgrown or poorly maintained, and then having them continue to support these areas can add more life and color to the outside of your business. You’d be amazed at what a few plants can achieve.
Keep Your Business Noticeable at Night With Proper Lighting
Improving curb appeal isn’t just about focusing on what your business looks like during the day. If you’re open during the evening, it’s crucial that your business looks equally good at night. You can make sure that customers are drawn to your business by adding lighting to the exterior of your building. Adding commercial lighting solutions that illuminate trees and other natural features, illuminate the facade of your building, and help to light the path leading up to it are all great ways to let customers know you’re open for business.
Establish a Regular Cleaning Schedule and Deep Cleaning Routine
It’s quite easy for the exterior of a business to get dirty. Establish a regular cleaning routine that will keep any dirt or debris from ruining your curb appeal. Take care to also establish a schedule for deeper cleanings. Your business may need additional support every now and again, such as pressure washings. You need to keep the parking clean and well-maintained so customers won’t want to park at your business.
If the exterior of your business isn’t attractive, it might drive away potential customers, which hurts profitability. Improve your curb appeal with the simple additions and tips in this guide, and look to other businesses for inspiration on what you could be doing better.