Marketers who want to connect with a youthful demographic are certainly turning their eyes toward Greek life organizations. These provide some of the most interesting events at college, so they tend to attract driven students who want to form connections with their fellow students. That makes them a very interesting demographic for small-to-medium-sized businesses to reach. Those who plan on taking this opportunity will want to dedicate some time to planning before they dive in so they can be sure that they stand the greatest chance of success. Use the information below to help market Greek products to appeal to a target audience of college students.
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Customize Products For Local Houses
Keep in mind that almost every major fraternity and sorority has a name spelled out using classical Greek letters. This is basically an instant form of branding that your organization can use to market products to these segments. See if you can reproduce these names on whatever sort of products you’re selling.
For instance, groups that plan on selling custom initiation gifts could issue these with the actual names of their local fraternities spelled out using a variety of styles. Depending on the kind of gifts or apparel you plan to market, you might want to experiment with various looks. Just like the Roman letters that are normally used for writing the English language, there are multiple ways to write Greek.
For instance, you might want to try out a serif version of the Greek alphabet for more formal gifts, while a plain block form could be good for various types of collectibles or shirts. Try seeing what local students are wearing or using on campus to get a better feel for what sorts of things they’d be interested in buying. In fact, the best thing to do could be to plan an actual trip to your favorite university to get a firsthand look at the situation.
Visit Real College Events
If at all possible, then you should certainly pay an actual visit to some real college events. Both fraternity and sorority houses have a tendency to put on some of the best happenings on the average college campus, even though they’re normally technically not on an actual campus itself. Taking the opportunity to actually head out to these is one of the best ways to be absolutely certain you’ve had the chance to sample the needs that members of Greek life organizations need.
Once you’ve gotten established in the marketplace, you may want to stage your own marketing events near a local college. Pop-up businesses have become extremely popular with youthful consumers, so you may wish to consider holding one of your own close to a specific institution. Depending on the size of the college town you plan on selling your products in, you could consider getting a booth at a local show and dedicating it entirely to products related to various aspects of the Greek living experience. This can help you look more authentic to those who are just getting into the fraternity and sorority scene, which is absolutely priceless as far as marketing these products go.