Promoting anything is challenging because of all the marketing problems that come with doing so. Working to draw attention to a clinical trial is especially difficult. On top of all the problems you’d usually have to work around, you additionally need to overcome some regulatory hurdles as well. That’s why many organizations stick to having the trials published in a journal and hoping that they get enough attention that way.
Fortunately, there are a few things any biomedical or healthcare company can do without falling afoul of these regulations. Take these three cases for example. They’ve all been used by a number of successful firms that compete in the space. Promoting your lab’s clinical trial in the right way could go a long way in determining how successful your trial is.
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1. Publish All the Paperwork
A majority of people interested in following clinical trials are people who either practice medicine or have some stake in it. Make sure to publish every wellness study you conduct in as many places as possible. Standard scientific journals will give your organization the respectability it needs to earn acceptance if your new treatments prove safe in the end. Sharing it via press releases will help you expand beyond the relatively small readership of these publications, however. Online news portals tend to aggregate material from press release agencies, so getting the word out with two or three of them should help you attain top search result status.
2. Explain How It Was Done
Any trial that results in fast-track approval status from the Federal Drug Administration is going to be impressive for that reason alone. Tell your potential clients more about how the trial was conducted and what sorts of approvals are ongoing. As long as you stick to the facts, you shouldn’t run into any trouble. Double-blind tests that involve separate experimental groups are considered the gold standard when talking about drug safety, so it’s a good idea to talk about how you adhered to these rules when conducting the test.
3. Talk to the Press
Medical journalism is an emerging field. At one point, nearly all healthcare publications focused exclusively on industry insiders. It’s become more common for mainstream news sources to run stories related to an entire array of treatments. Marketing experts who want to reach out to the greatest number of people possible might want to see if they can get a feature done about their research. Some scientific publications geared toward a mass audience might also like these stories, since they can cover your clinical trial from a more practical angle.
Don’t forget that there’s an entire world of new media outlets out there as well. Individuals who run blogs or podcasts focused on the healthcare market would more than likely love to have a guest who’s willing to talk to them about something new in the field. While you can’t make unverifiable claims, you can always find something to talk about. Try out some creative techniques, and there’s a good possibility that you’ll get more than enough publicity for your next trial.