Developing a mobile application is not as difficult as getting it discovered by people. Making your app discoverable is one of the major challenges that every marketer faces.
As there are already millions of applications across Android, iOS, Windows Phone, and other platforms, it is not easily possible for you to make your app discovered by people.
With the huge competition, it is getting difficult to stand among all the obtainable applications and even mobile app marketing is getting bigger.
However, best and experienced app marketers will follow complete mobile app marketing strategies, including both pre-launch and post-launch. The best marketing strategies comprise organic as well as paid marketing channels.
Marketing your developed application is equally important as designing, developing, and testing it, so make sure that you consider a right app marketing strategy that market your app successfully.
Moreover, there are various app promotion companies that are popular for developing a business plan to analyse user feedback.
Such companies are known for serving high-end quality marketing campaign for any mobile application.
However, if you are not planning on hiring such company and want to market your application on your own, the below mentioned guide will help you to market your application and get it discover by people.
A Simple Guide to Mobile App Marketing
Before You Launch an Application
Before you launch your application in the app store, it is essential that your marketing strategy needs to start well. Like any other product, it is important that you understand your users, who are going to use your application and how you can find them.
This is an essential part of the app marketing strategy. Here are some of the steps that you should take before you launch an app:
Choose a Right Name
Many of you think that what’s in the name of the application, but do you know that a right name can make or break an application. It is a must that you choose a unique name for your application that your audience finds it easy to memorise.
But, you ensure that it does not include keywords that your users are going to use for searching your app. An exceptional name of the app is a highly significant thing in the app store search. At the time of choosing a name, you should be sure that your choice is not invading on any trademarks. In such cases, your application will be rejected from the store.
At the time of choosing a name, you should be sure that your choice is not invading on any trademarks. In such cases, your application will be rejected from the store.
Choose Important Keywords
Talking about the keyword of the app, it is the most important thing because your users are going to look at it to understand what your application does. To market your application successfully, you need to understand keywords that matter to your app.
Let’s take an example of one fitness application, if you have a fitness and health application, the important keyword of the app is fitness, so it is important that you have this keyword as it will help your app to get found instantly by users. Make sure that you also include a keyword in the description.
However, there are various keyword tools likeApp Store Optimisation tool, etc. that can help you to choose right keywords for your app. So, choose right keywords and successfully market your app.
Know Your Competitors
Once you choose a good name and select keywords, it’s time to know your competitors. You should research on your competitors like which apps are ranking in the app store and its search results for your keywords. You can check those app’s features and keywords that they have targeted.
As there are many applications in the app stores, it is obvious that you will get a complete list of competitors, whose products are like your own.
You make sure that you research on this list of competitors and make it precise to the top 4 based on similarity to your app and the competitor’s success.
After You Launch an Application
Finally, you have launched your application in the market. There are many app creators, who think that the work is finished, but not in a reality.
Even, it’s a beginning of the real marketing of your application. Let’s have a look at the steps of app marketing that you can take after launching your app:
Register with App Store Analytics App
To comprehend your app distribution progress accurately, you need to sign-up for an analytics tool. Here, you will need an analytics tool that will help you to track your applications and your competitors through the Top Charts and Search Rankings.
There are a lot of analytics tools likeApp AnnieandMobileDevHQthat can perform a subset of the functions.
Featured on App Review Websites
You can notice a huge percentage of downloads for new applications once app review websites review your application. It is important for you to reach out to these media outlets to increase a burst of downloads at your launch time.
You should know those blogs, who submit content related to your competitors and their applications. You can get in touch with those blogs and pitch them to your application.
Ask Your Potential Users to Rate & Review Your App
If the application is ranked in search results, it depends on its ratings like how high its ratings are. It is important for your app’s success to get as many 5-star ratings as possible.
There are various ways to motivate your users to rate your application and one of the simplest ones is clearly asking for ratings from within the app as users engaging with it.
You can easily execute this request once they have used the app for a few times. It is a personal preference how you are going to encourage your users to run your app.Make sure that you think creatively and out of the box to get your users to rate your app.
Gain More Visibility
After launching your application, you should work hard to gain more visibility. Various ways are there to gain more visibility for your app like:
You should submit your app to different promotion websites likeLaunching Next. Using this website, it would be easy to gain extra reviews from users and other entrepreneurs.
You can boost attention to your application.
- You can also spend some funds on online advertising like Twitter, Facebook, and
- You can also publish your application in the alternative app stores
- Moreover, you can use in-apps contents and giveaways to tempt more users.
- If you are offering paid app, make sure that you provide some discount offers and give your application a chance to be featured in different lists of “on sale”.
The mobile app market is constantly thriving and you cannot see a single sign of slowing down. Now, people with a wonderful idea and mobile app marketing strategy can have an opportunity to reach millions of users and make a huge amount of money.So, let’s develop a next successful and unique mobile app that stands out.
Now, people with a wonderful idea and mobile app marketing strategy can have an opportunity to reach millions of users and make a huge amount of money.So, let’s develop a next successful and unique mobile app that stands out.
However, if you have an exceptional mobile app idea in your mind that you can be successful, you can discuss it with a professional mobile app development company.