Make Your Small Business Grow Thanks To Free Social Media Tools

Nowadays, social media usage by small businesses owners is gaining popularity. Thus, according to Statista, in the USA, 79% of respondents claim to implement social networks to connect with customers, 77% use them to promote their goods/services, 74% – to build an online reputation.

Businesses’ social presence is really important given the fact that for now there are 2.3 billion active social users and this number is expected to reach 2.95 billion in 2020.

But how to guarantee a great social presence with a small or no budget? One of the options is to employ a broad array of free social media tools that will help leverage your business.


  1. LikeAlyzeris an online tool that can be implemented to analyze the effectiveness of your Facebook pages. According to this research, Facebook can boast the greatest number of users, so, make sure to get daily updated statistics for your own company or other targeted pages, compare your efforts and results with those made by your rivals or companies-role models.


2.Fanpage Karmais another free tool that can be used to get detailed info on your Facebook page. With this instrument you’ll be able to monitor success and expand your social reach, analyze KPIs of a limitless number of pages, use benchmarking, tag all the necessary posts, familiarize with trends, and simply derive inspiration.

Fanpage Karma has an extensive range of sub tools that allow getting well-organized Excel reports, instant notifications about competing companies’ activities, customized morning reports, insights into best times for doing posts, popular topics, best posting frequency, service level, etc.


  1. Social Mentionservice is a kind of an online reputation manager. It’s really vital to listen to your customers/fans to understand how to handle negative experiences, resolve and forecast possible problems, improve services, so, make sure to track mentions about your company and discover the topics related to your products/services thanks to this free social media tool.


  1. Free Review Monitoringis another helpful tool to follow online reviews that really influence the way your future customer will position your company. According to some statistics, about 90% of users take into consideration online opinions before making a purchase, and positive statements about goods/services affect 90% of clients. That’s why it seems logical to implement this type of a tool and get relevant info (including email alerts) about customers’ opinions.


  1. Hootsuiteis a great social media manager and planner that gives you a marvelous opportunity to utilize a special dashboard to schedule posts, reply to your customers with a single click, create lists of social influencers, automatically respond to common questions, obtain a clear picture of your main Facebook and Twitter activities, create real-time reports, easily calculate ROI, etc.


6.DrumUpis a curation tool that makes use of some sophisticated algorithms to discover and recommend new and relevant stories to your audience. It also saves your time on managing Twitter, Facebook, and LinkedIn accounts and allows adding multiple accounts to your dashboard.


Among other options proposed by DrumUp are the following: schedules for repeating influential posts, timely notifications, automatic hashtag recommendations, content customization, etc.


  1. Bit.lyis a perfect tool to track who clicks your links, placed on third-party websites and social media accounts. Thus, you will be able to analyze your online campaigns and improve marketing efforts, get a detailed insight into the most active daytime, most engaged users and their interaction with your content, etc.

Beyond that, with you are given an exciting possibility to optimize your links for all devices, thus, guaranteeing the best customer experience.

We have given you an outline of the most useful social media tools that can be implemented for free. If you’re done with that and want to extend your presence using more sophisticated tools, it’s a must to turn to social network software developers who can offer a vast array of options that will make your business grow even faster. Here you can find valuable info on social media integration with your website.


How to sell more: 7 handy tips for e-shops’ owners

Nowadays, online shopping is one of the fastest growing and most thriving industries. In 2015, e-commerce sales worldwide amounted to $1.55 trillion, and revenues are expected to grow to $3.4 trillion in 2019.

Moreover,80% of the online population has bought something online at least once in a lifetime.

This statistics shows that, indeed, a wide range of users prefer to shop online, granting e-shops’ owners an excellent chance to earn well off.

However, it’s not so easy to start running a store in the Internet as it seems: it’s indispensable to gain customers’ confidence and entice clients by using an array of features/incentives and by avoiding some typical errors that make users abandon their carts.

So, what are those mistakes and what should businessmen NOT do?

1) Don’t grudge money on website design: For some e-shops’ owners, re-design and logo creation may seem a waste of time and funds. However, it is not really true. People get accustomed to “judge a book by its cover”, and the same with your store.

Try to present newcomers an appealing and tasty-looking website design and place your products nicely. More and more people prefer mobile shopping: in 2014, global mobile e-commerce revenues amounted to $184 billion and are expected to reach $669 billion in 2018, that’s why bear in mind that it’s really vital to implement a responsive e-shop design for mobile devices by engaging experts in custom e-commerce solutions.


2) Don’t puzzle customers with shopping fees: According to this survey, users will likely cancel the purchase if they face unexpected fees that were not mentioned at the very beginning. It doesn’t mean you should deliver goods for free, just inform your clients of additional charges beforehand, i.e. at the very first stage of the purchasing process. Furthermore, it’s a bright idea to install a calculator to save purchasers’ time on making additional calculations.


3) Don’t make clients create an account: No one has a desire to spend additional 10-15 minutes on your website, entering manually personal data. What is more, it’s not a game “Join the club” – your customers will decide themselves whether they want to use a membership signup option. You can also facilitate the process by integrating your online store with social media so that clients can log in via their social networks accounts.


4) Don’t underestimate online reviews influence: According to a Markting Land survey, 90% of customers admit that their final decisions on buying something depend on online reviews, and 86% are influenced by negative opinions. Quite impressive, isn’t it? Beyond that, don’t underestimate the influence of the online reviews posted on trivial and somewhat irrelevant web portals, because any review can be unveiled thanks to a well-thought search query.


5) Don’t limit the number of payment gateways providers: Of course, it’s impossible to run an e-shop without giving customers a possibility to pay for the purchased products online. So, think of suitable providers and use the secure payment gateways integration with your store. Furthermore, to feel comfortable with possible glitches you’ll need a couple of different gateways. You can choose such popular providers as PayPal,, PaySimple, Dwolla, Paynova, Intuit, etc. More info on payment gateways can be found here.

6) Don’t ignore search optimization issues: Any steps and efforts made to boost sales may turn to be impractical if your online shop isn’t optimized. So, remember to build back links and use suitable key words in headlines, title pages, and product descriptions. What is more, your product descriptions should be unique, informative, and not too long. Before advertising your goods, check which search queries are the most popular and try to use them while creating content. That will allow you to entice users, generate targeted traffic, and your e-shop will be ranked higher.


7) Don’t pass over your social accounts: If you have them at all… It’s well-known that 75% of Internet users actively employ social networks, their number now is 2.3 billion and it is expected to grow to 2.95 billion by 2020. That’s why it’s obvious you should create social media accounts that will help you to attract new potential customers. Creating a couple of accounts isn’t enough; mull over the full integration of your online store with Facebook, Twitter, Google+, Pinterest, Instagram, etc. (their choice depends on the type of products you sell). Display social comments on your online store and allow clients to share news about purchasing your goods. Check additional info here.


Of course, there is the huge amount of other handy tips and useful advice that would help promote products online, increase sales, and entice new users. So, don’t doubt to ask help of savvy online store owners and specialists in business software development who will certainly share personal experience on booming businesses and managing online reputation thanks to modern technologies usage.