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Business

A Social Media Presence Is Just What Your Business Needs.

The business landscape has surely changed and now customers are moving away from the high street and doing the vast majority of their shopping using online methods. If you were to look around you right now, you would see that all people both young and old are grasping a smart phone in their hand and they are using the Internet to make buying decisions. This is why it is so important for your business to be very up-to-date when it comes to digital marketing and the various tools that it uses to great effect. It’s all about staying ahead of your closest competitor and keeping your business firmly in the public eye. People now use social media websites on a very regular basis and this is where you can reach out to them effectively.

If you want to be able to reach out to current and potential new customers, then you need to do it using Facebook ads in Torquay. If this is all very new to you, then the first thing that you need to do is to engage with a digital marketing agency to help you navigate through it all. It will be their job to make sure that your business is more successful and they will set up a social media presence for your business. The following are just some of the benefits for doing that.

1. You can reach out to customers – Social media is where you’re going to find all of your potential customers and you can learn from them directly exactly what it is that they are looking for and their expectations as well. Businesses used to have to do service to find out what customers wanted and it cost them time and money to do so. Once you have Facebook presence, customers can actually ask you questions in real time and you can ask them questions as well. It provides you with the perfect opportunity to reach out to them and you’re also going to be talking to customers who have a genuine interest in the product or service that you have to offer.

2. You get to answer – It is important that customers know that you listen to them and that you take the queries quite seriously. If a customer sends your message on your Facebook page, the quicker you answer them and provide them with the information that they want, the sooner you will be able to convert them into real customers. This is an essential resource that every business should be using and so if you are not, then you need to really get something about that.

If this is still all very new to you, then make an appointment with your local digital marketing agency and they will make your business a real success.

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Business

How can a Dallas SEO Company Leverage Your eCommerce Conversions?

The journey of an eCommerce customer can only be said to be seamless when the person experiences a smooth transition right from “purchasing” to “experiencing”. The most indispensable key for expanding your business is to allow your audience to survey, conclude, and share, and then take lessons from what they have experienced. If you are from Dallas, several SEO companies are there that will offer you a data-driven approach. In this article, we are going to discuss how a Dallas SEO company can leverage your eCommerce conversions:

An SEO company will put browsing history to use:

Most online buyers like to purchase from an eCommerce store that provides a personalized recommendation. Therefore, the browsing history needs to be leveraged to boost the conversion rate.

Any reputed Dallas-based SEO company will offer you product recommendations, and this is one of the most important techniques that need to be included in your strategy. The user data like traffic, location, preferences, purchase history, and sources will be tracked by the SEO company. This will help you to highlight the products that are on the minds of the customers.

Your shopping cart needs to be persistent:

Your website must have a persistent shopping cart. People will add their items to the cart, and the cart must stay intact with the items.

A persistent shopping cart will monitor the unpurchased items that the customer has left in the cart. This information is saved for the next visit of the customer.

The SEO companies will help you to employ these shopping carts so that it influences the decision of the purchaser positively. Most of the Dallas visitors like to save their shopping carts for later to complete their purchase.

So, an SEO company will make sure that the carts of your customers stay intact when they come back.

Use the correct carousels:

Indeed, carousels help you to show more offers, promotions, and products to your customers. But also, they make your website slow because they are not considered to be SEO-friendly. The better idea is to stick to the appealing and good old images. Or you can also make use of auto-rotating carousels for stopping on hover.

Any reckoned Dallas SEO company will help the eCommerce stores of the U.S.A to perform a test on the homepages of their websites for comparing static images with the image carousels.

An SEO company helps to offer free shipping on the product pages:

Most of the customers from Dallas abandon the cart because of the high shipping charges at the time of checkout. And if there are no shipping charges, it satisfies the shoppers. An SEO company will make sure that your customers are not facing any unpleasant surprises during the checkout process.

The eCommerce business that offers free shipping has several advantages over the businesses that do not. And free shipping leads to high conversion rates.

Offer live chat support:

Live chat support, or chatbot can prove to be effective when it comes to offering seamless UX (User Experience). These chatbots will be addressing the doubts and confusions at no time conveniently. A solid chatbot leaves less room for drop-offs.

Also, consumers hate to call customer care again and again while making a purchase. An SEO company will help you to develop a live chatbot for guiding reluctant visitors by initiating a beneficial chat session.

Encourage Sharing:

Social media visits are at peak, and according to research, more than 80% of orders on an eCommerce website came from Facebook. Therefore, it is already high time, and the power of social media must not be underestimated.

So, when you hire an SEO agency in Dallas, they will help you to make a shareable eCommerce store so that you can share it on various social media platforms like Facebook and Instagram to gain more conversions.

Conclusion:

An uncountable number of eCommerce stores are available out there in Dallas, and competition is high. For survival, the eCommerce websites must be optimized according to the trends and requirements. An SEO company is the best option for leveraging the conversion for your eCommerce store. Whatever you do, stay loyal to your customers, focus on their internet behavior and search intent, and provide quality service and content so that your customer can have the best experience ever.

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Business Ideas

How You Can Fund Your Businesses’ Expansion Plans

Once you’ve started a business, you may be surprised how quickly it grows, and a couple of years in, it might be time for you to expand. Whether it’s bringing on new clients or making a bigger product range, there are lots of different ways that you can expand your business. The problem is, it often takes a monetary investment to get where you need to be, and it can be hard to know how to fund it. Here are some suggestions to help you fund a business expansion.

Ask for help from family and friends

It’s not always feasible to do so, but some business owners get help to start their business from family and friends. Of course, this has some downsides, notably that it can ruin relationships if you don’t pay them back. You need to be confident that you’ll be able to return their investment. Also, unless you are friends with millionaires, family are likely to be limited in what they can lend you.

Fund it yourself

There are a few options for self-funding a business expansion:

  • Selling equipment or un-needed items you no longer use
  • Working part-time while building your business
  • Managing your cashflow to release funds you need
  • Using your savings

Some of these options are risky. For example, using personal funds to put into your business could potentially leave you out of pocket. You have to be very confident when self-funding.

Take out a loan

By far the most popular option among business owners is to take out a loan to develop their business. If you own assets, then secured business loans are an excellent choice, as they tend to have a low APR, and high acceptance rate. Of course, you should always be cautious when borrowing. You need to ensure you can pay it back without struggling financially, and that you can make the repayments on time, otherwise, you may end up with bad credit.

Many businesses find they need a financial boost at one point or another. A monetary investment can pay off in the long term, and the good news is that there are lots of options available to get cash into your business. It’s worth weighing up the pros and cons of each one and deciding which one will work best for you. If you aren’t sure which option to go for, consider getting independent financial advice, so you can be sure you’re making the right choice.

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Business

5 BASIC ESSENTIALS YOU NEED TO WORK FROM HOME

If you have ever needed to get some emergency work done during a vacation, you know that it is possible to do it. Most people only need a quiet place, a laptop and stable internet to get the job done.

But working remotely from home is the new norm these days for a majority of folks. And people need more than a laptop plus cheap internet to put in long work hours every day. There is comfort and convenience to think about, among other things.

Here’s a comprehensive list of critical things you should invest in when working from home for an extended period.

A work desk and chair

A solid desk is among the most fundamental and vital things you need to work remotely. Even if you use a laptop, it is good to get a desk as it is a comfortable seating arrangement. You can also easily attach a mouse and keyboard if necessary.

Along the same lines, it is highly recommended to get an ergonomic chair to sit comfortably for long hours. A study on Australian adolescents revealed that using the computer for extended periods can affect posture adversely. A chair with good back and armrests, adjustable seating and comfortable cushioning can help maintain good posture.

Stable internet connection

Most companies have minimum requirements for internet connections when it comes to employees that work remotely. All they want is work completed and submitted on time. So, instead of spending on costly plans, you can look for a cheap internet connection offering stability, reliability, reasonable speed, and other essential functionality. You can pick data limits, the length of the contract, and further details depending on your company requirements.

Video conferencing software

Having a dependable video conferencing application is a must when working from home. There will be several meetings to attend, presentations to make, as well as progress reports and plans to go over regularly. All of this will require seamlessly connecting with managers and team members over a high-end virtual platform. Most companies have their own software for such things, and you only need to download the particular software on your personal computer.

Noise-cancelling headphones

Not all people who work from their homes live alone. Many of them are family folks with a couple of children running around or maybe even pets in the house. This can cause considerable stress and disturbances, especially during official meetings with colleagues or clients. And in many cases, having a room to yourself is not enough to drown the surrounding sounds. To ensure you take important calls without hitches, invest in a good-quality noise cancelling headphone set. They will come in handy during other meetings as well.

Scanner and printer

While not all remote workforce may require a printer-cum-scanner, it is a crucial piece of office equipment for people in important positions. For instance, consider those in the HR or finance departments who constantly need to sign official work documents.

Running in and out of your home for every single piece of paperwork is not feasible; it is just tiring and taxing, causing you to waste precious work time. You will also face a lot of backlogs since everything will get delayed. So, ask your company to invest in a reliable scanner and printer that you can use daily.

Categories
Business Ideas

5 Best Practices for YouTube Video Ads

These are the best times to be a marketer, and these are the worst times to be a marketer! Why are these the best times? The sheer variety of platforms available to you as a marketer was unimaginable, even a few years ago. Whether you work with traditional media – newspaper, radio, television or include the latest digital platforms – blog sites, social media channels; the options are simply unlimited.

As every savvy marketer knows, focusing on any one medium doesn’t work anymore. And that brings us to the point that these are the worst of times to be a marketer. The opportunities that these platforms present can quickly become daunting. Keeping up with each platform and its specific requirements can drive anyone crazy. What then is the way out?

The best bet for any marketer in these times is to have a healthy mix of traditional and digital mediums in their marketing communication. While most people have experience with traditional mediums, the audience increasingly prefers digital modes. For example – a user these days is more likely to watch YouTube ads as compared to TVCs.

How, then, do you ace your game with this particular medium? Digital marketing is a vast field and needs a lot of detail. However, here, we have put together some best practices for managing YouTube ads that can give a much-needed boost to your marketing strategy. Before getting into it, though, you need to understand why YouTube ads are so important for your marketing mix.

Being a platform dedicated to videos, YouTube provides an immersive experience to users. When a user needs any information, they prefer to search a video of the same over text. Thus, YouTube is not just a platform for playing videos. It is also one of the largest search engines. This can lead to increased organic traffic for your brand if you can leverage YouTube ads. With that background, let’s look at some of the best practices for YouTube ads.

1. Grab attention

When a user searches a video on YouTube, they are looking for something specific. In such a scenario, they may find your YouTube ads distracting. They may have the option to skip the ad in a few seconds or not, but they are not here for the ad. That is the situation you have to begin with. The biggest challenge is to get them interested in this short duration. Thus, your YouTube ads need to be much crisper than your TVC.

The longer duration you take for story building, the faster you may lose the audience. Thus, the first few seconds are crucial in YouTube ads. The beginning has to be so interesting that the user does not skip your ad. And even if they do, they should come back to check out the full ad later. There is ample scope for creativity utilizing the visual space to present your brand in this short timeline. Experts recommend that your YouTube ads should capture the audience’s attention within the first seven seconds for better engagement.

2. Keep it short and interesting

So, you managed to capture the attention of your audience with your YouTube ads. Great! Now what? They certainly had not come with the intention of watching your advertisement. Yet, they are ready to spend their time watching the ad. The most important thing you can do is be mindful of their time and have shorter ads.

You can have 60 seconds or longer YouTube ads. But the recommendation by experts is to keep them within the 15 to 30 seconds timeframe. This is respectful to the audience as well as sufficient time to tell your story. And if you can interestingly convey your message within 30 seconds, your YouTube ads have done their job well. The longer ads should be created for the users who search for your brand to watch these ads.

3. Present your brand story

When you have successfully captured your audience’s attention, you must effectively present the brand story. Crisp storytelling is a prerequisite for YouTube ads. Be creative in how you want to achieve this. Put up visual cues of your brand – packaging, interface, taglines within the storyline. Have your logo placed prominently and yet unobtrusively throughout the video. Make the voice-over repeat the benefits of your brand. There are so many ways to achieve brand placement. The ultimate aim of every ad, including YouTube ads, is to ensure a better brand recall by the audience.

4. Mobile-first is the way to go

This is another paradigm shift in user behavior that every marketer must be aware of. More and more users are watching the videos and the ads on their mobile devices. So, your YouTube ads must be created, keeping this fact in mind. Yes, having them play on laptops and desktops is important.

But you need to ensure that your YouTube ads are optimized for mobile viewing. This includes testing the creatives in different mobile resolutions and browsers before releasing them for a live audience. You may also experiment with the placement of elements like logos, text, links, etc., within the YouTube adsand then check the audience engagement. The engagement is generally higher for audiences using mobile devices. Thus, mobile-first should be the mantra when creating and editing YouTube ads.

5. Drive user action

Having higher engagement rates and views may be good if that is the outcome you want to drive with your YouTube ads. However, if you want your audience to take action, like subscribing to your channel, visiting your website, or purchasing an item after watching your ad, you need to tell them so explicitly. The basic idea behind putting time, effort, energy, and money into YouTube ads is to drive user action.

So, go ahead and include the proper CTA in the ad. Make it a part of the video as well as the audio to emphasize the same. There are many online video editing tools available that make adding these elements in a video simple. However, these should be a seamless part of the ad and not feel forcefully fitted.

The first thing you need to do when working on YouTube ads is to articulate their purpose. Having a clear idea of the desired outcome, all you need to do is take care of a few points – and you will be amazed at the engagement you get on the platform. Having a powerful brand recall is the ultimate aim of any marketer. YouTube ads are a perfect vehicle to achieve this with little effort and creativity.

Categories
Business Software

Think You’re Truly Collaborating?Read This Reality Check

If you don’t find Timereaction interesting after reading this, then you can blame my writing style. I’m telling you: this is great software with a great backstory. In fact, it’s even been featured by Huffington Post Canada.

Here’s the highlevel version: the folks at Timereaction consider most of today’s “social collaboration” to be nothing but noise. They’ve come up with a tool that’s laserfocused on efficiency. If you’re also laser focused on efficiency, read on.

A Better Way to Coordinate Production

It all started in the apparel industry. Timereactions cofounder, Allan Diamond, spend 25 years manufacturing quality denim jeans. And although private label manufacturers aren’t household names, many of Allan’s clients were: HarleyDavidson, Timberland, Volcom and Billabong, to name just a few.

In working with these iconic brands, Allan learned about the inefficiencies associated with filling their orders. There were just a few pieces of information their clients typically wanted throughout the ordering process: fabric cutting date, product processing date, and product shipping date.

But because Allan’s team was orchestrating activities between factories in rural factories in Quebec and Mexico, with clients across the continent, communication was a flurry of phone calls and emails. Every week, the team would sit around a whiteboard and spend hours analyzing and discussing the current production load, sharing status updates, and making decisions about what to tell their clients.

Allan is a smart guy, so it didn’t take him long to realise there must be a better way to do all of this. He figured, since so much of the process revolved around email and spreadsheets, why not put all that data in a database and then find a way to make the database accessible to all stakeholders online?

And so he did. Timereaction was born.

Running a $6 Million Business with Just Four People

Allan took all the data from his company’s workflow and put in into a database in 2001. He stuck a web interface (what we all used to call a “web portal” back then) on the front end. Suddenly, his team, his clients, and his suppliers could simply log on to see where the processes were at and how soon the finished goods would be arriving at their customer sites.

This changed everything. Allan and his team now only heard from clients when there was a problem—not for routine status updates. Workers at the production facility could easily update the database every time they completed a key task such as cutting the fabric for an order—and all stakeholders received notifications automatically.

Meanwhile, the factory received notifications of when purchase orders for fabric had been placed and could proactively adjust their production lines to support the changes on the business side.

Did it work? I’ll put it this way: Allan and his colleagues used this simple supply chain collaboration tool to run a $6 million business with just four people.

But then the economy tanked in 2009. Allan suddenly found himself as a fiftysomething who was waiting on pins and needles for his business to turn around at a time when there was a strong trend for leading brands to use overseas fabric manufacturers.

The solution to Allan’s woes came from the unlikeliest of sources: a 20year old college student. To be precise, it was Allan’s son.

A Young IT Student Saves the Day

Allan showed his application to his 20yearold son, an IT major in college. “Dad,” chuckled the lad, “you’re locked in an inflexible world of semantics. I’ve got some time on my hands, so I’m going to help you out.”

With an entirely different take on his old man’s business and the peculiar enthusiasm of an IT programmer – Allan’s son began by rewriting the application using powerful open source technologies. He put a social spin on the tool and generalized it to the point that it could be used to support any kind of workflow the user wanted to create—not just a textile production workflow.

The application that resulted is now transforming the way manufacturers and distributors think about getting stuff done.

True Social Collaboration Means Positive Peer Pressure

The genius of Timereaction is that it runs on light web technology that lets global manufacturers pull up a simple, colordriven calendar in their browsers. They had transparent access to a colorcode time & action calendar.

They can see green tasks that were completed on time, blue tasks scheduled for the future, and red tasks that demanded immediate attention. Each user could also micromanage their schedules based on tasks, today to stay proactive and meet their goals.

Timereaction totally changes the concept of social collaboration. In stark contrast to other collaboration tools, Timereaction revolves not around threads of conversation, but around scheduled timelines. It socializes the concept of getting stuff done. Based on the workflow a manufacturer has created, a simple social post can launch a thread in which multiple other collaborators will later post to report that they have completed their tasks.

For example, suppose the finance department posts a PO. The supplier will then be assigned a task to approve the costs and quantities on this PO. Their approval—and their copy of the pro forma invoice—will go right into the thread where everyone can see it. The manufacturer’s finance department can then post a letter of credit. And so on, and so on. These steps will be nested within the same social conversation in Timereaction and create a bulletproof audit-trail.

By socializing each of these steps, Timereaction lets manufacturers leverage peer pressure in good ways.

There’s no longer any mystery about which steps are holding up each process and who’s responsible: overdue tasks will show up red on the calendar of the person responsible. Stakeholders can check in with each other to make sure things keep moving—and can even offer to help each other out if someone else’s task is holding up their own task.

A 50‐70% Reduction in Email? Sign Me Up!

What’s the benefit of Timereaction in terms of numbers? The application was one of just 300 chosen by the Canadian government to participate in the Digital Technology Adoption Pilot Program. The program determined that Timereaction could reduce a supply chain participant’s daily email volume by 50 to 70 percent, save two hours per employee per day and boost overall productivity by 20 percent.

Not bad. What’s really cool for end users is that they can combine all their tasks from all their customers into one calendar. No wonder more than 200 factories in five nations are using Timereaction with great enthusiasm. They typically get up and running without any need for customer support.