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Sales Manager Skills

How to be a good sales manager? 

A successful management needs a wide range of sales manager skills, responsibilities, and duties. A job description, good resume, an excellent cover letter or CV require great competencies and knowledge, especially if you want to be a professionalist with high salary.

The page contains a list of key sales manager skills, responsibilities, and duties that are needed for your daily business life. The sales manager has an essential role in the company’s growth and development. Your competencies, knowledge and performance are factors that can change company’s history.

The sales manager has an essential role in the company’s growth and development. Your competencies, knowledge and performance are factors that can change company’s history.

Sales Manager Skills, Responsibilities, and Duties

As every good manager, you have to possess a huge range of leadership skills, but there are specific abilities that are needed for a sales manager:

  • Strong verbal and written communication skills. Examples of good communication skills are active listening skills, body language techniques, positive and patient person and more.
  • A charismatic team leader of people with outstanding people management, coaching and development skills.
  • Abilities to build and maintain relationships with business partners.
  • Excellent negotiation skills.  The best examples here are persuasive skills. If you want to be a good sales manager, you have to possess both verbal and nonverbal persuasion and influencing skills.
  • Business acumen and abilities to achieve sales targets.
  • Ambition and determination to succeed. If you want to be a leader of a successful sales team, determination to succeed is a key factor for you.
  • Skills to manage and develop promotion and sales campaigns. Maximising the sales of each new product is among the key sales manager responsibilities and duties.
  • Always customer oriented. Making customers and their needs a primary focus of the sales team is a basic responsibility too.
  • Great presentation skills. Sales manager have to represent the company externally e.g. at networking events, conferences and exhibitions.
  • Ability to work accurately and closely with marketing and advertising managers.
  • Strong interpersonal skills.
  • Skills to building new client relationships and maintaining them.
  • Abilities to set sales goals & quotas, build a sales plan and analyze data.

Sales managers’ responsibilities and duties vary with the size of the organization. Sales manager skills list above is a basis for each good sales manager, no matter the size of the organization and situations.

If you need an additional guide to develop sales skills you can our post “Sales Associate Skills List: The Guide To Being Truly Successful” can help.

About the Author Marin Valchev

Marin Valchev, PMP is an IT Project Manager with more than 10 years of experience. He implements cutting-edge technology in a wide-range of Financial and TELCO companies in Europe, Asia, and Africa. Marin shares his knowledge of software, analysis, project management and other business areas.

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