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Product Manager skills | Qualities & Competencies

Good product manager skills, qualities, and competencies are necessary, no matter what is the type оf products you are responsible for – a web, software, digital, fashion, pharmaceutical, or foodstuffs.

If you want to be successful in the field of product management, you have to create, develop and manage product marketing programs, have to be a great team leader and have to possess a wide range of abilities such as communication and problem-solving skills.

How to be  a good product manager?

In our previous post leadership skills are listed the main qualities and competencies for every effective leader. This list is a basis for every type of manager.

Here we will focus on specific qualities, competencies, and skills a good product manager needs.

Product manager skills list. How to be a good product manager?

Main product manager skills list include:

  • Ability to create and develop product strategies and plans.
  • Ability to develop marketing programs in collaboration with sales.
  • Skills to analyze data from multiple viewpoints including market data, competitive offerings, and other information sources.
  • Effective communication skills. You have to communicate with people from other areas of the company -engineering, marketing, manufacturing, and sales teams. These communications are the basis for product development.
  • Ability to build strong working relationships across all levels of the organization.
  • Strong presentation, customer service, business, and negotiation skills.
  • Ability to distinguish product placement within the competitive arena.
  • Fast learning. You should be able to adapt easily to meet the rapidly evolving environment.
  • Prioritizing features, build consensus and coordinate product schedules.
  • Skills to manage product release related activities including testing, preparing documentation, demos, product launches, and etc.
  • Ability to measure sales and set goals.
  • Develop and manage pricing strategies for different categories – one of the crucial product manager skills.
  • Digital marketing management skills.
  • Strong problem-solving skills.
  • Innovation – the ability to create and develop new ideas.
  • Ability to understand customers’ needs to provide a competitive advantage.
  • Knowing to use different types of programs and tools such as business process management software, task management software, workflow management software, project collaboration software for teams and etc.

About the Author Marin Valchev

Marin Valchev, PMP is an IT Project Manager with more than 10 years of experience. He implements cutting-edge technology in a wide-range of Financial and TELCO companies in Europe, Asia, and Africa. Marin shares his knowledge of software, analysis, project management and other business areas.